B2C Growth Manager

B2C Growth role

Looking for a seasoned growth marketer with 10+ yrs experience who has a proven track record of unlocking organic growth for consumer digital brands, ideally those with a monthly subscription model.

The main responsibilities will be:

1. Creating a large organic (not to be confused with SEO) top funnel for our low priced offerings including Academy Pro subscription and Gen AI Academy. This will be achieved through a host of activities such as:

- creating virality (either via content or lead magnet product ideas)

- building a solid referral program for existing customers that helps build critical mass

- identifying new channels and avenues (e.g. various relevant groups on different social media channels) to build visibility and advocacy

- create new partnerships with other relevant brands/ media outlets etc., that can help expand our reach amongst relevant audiences

2. The main KRAs will be highly numbers focussed, for eg., GLA Pro free trial sign- ups, paid subscriptions and renewal rates.

3. The key markets for these products will be India and the US.

Who will fit this role?

- We expect that this person will be an agile self-starter who is able to do many of the above mentioned activities with minimal dependency on other teams.

- Anyone who has shown ability to scale an early stage brand in a sustained manner (sticky customers) with minimal brand advertising support.

- People who have worked on a host of non-performance marketing lead gen activities such as content marketing, influencer collaborations, community building etc will be relevant for this role. This person must have a deep understanding of all avenues available to brands to promote themselves.

- People who have worked on brands that have a subscription model from industries such as gaming, entertainment etc will be preferred though this is not an essential criterion.

- We are looking for someone who has scaled actual revenue and not just top funnel metrics like app installs or traffic.