B2B Sales Manager - HoReCa/Corporate Gifting - FMCG

FIG LIVING: B2B SALES SPECIALIST

Key Responsibilities:

- Identify, pitch, and close new B2B accounts across the HoReCa segment (hotels, restaurants, cafés) and corporate gifting buyers (HR/admin teams, gifting agencies, enterprise procurement).

- Own the full sales cycle prospecting, pitching, negotiation, closing, and onboarding for assigned accounts.

- Build and manage a pipeline of HoReCa and corporate clients using existing industry relationships and active outbound prospecting.

- Represent Fig Living at trade shows, hospitality industry events, and corporate gifting season touchpoints (festive/year-end cycles).

- Coordinate with operations and fulfilment teams to ensure smooth order execution for bulk/institutional orders.

- Maintain accurate pipeline and account records in CRM; report on targets, conversion, and account health.

- Gather market and competitor intelligence to inform pricing, positioning, and catalogue decisions for the B2B channel.

Requirements:

- 35 years of B2B/institutional sales experience, with meaningful exposure to HoReCa and corporate gifting specifically.

- Existing working relationships with hotel F&B/procurement contacts, hospitality groups, or corporate gifting buyers able to activate a pipeline quickly.

- Demonstrated ability to personally source and close B2B accounts (not just manage inbound leads).

- Comfortable with field sales client meetings, site visits, trade events based out of Noida with NCR-wide travel.

- Prior experience at a premium curated D2C, gifting, or hospitality-adjacent brand preferred over mass-market FMCG distribution background.

- Strong communication and negotiation skills; comfortable owning revenue targets independently.

Ideal Candidate Profile:

- Currently working in a B2B/Institutional Sales or Key Account Management role at a premium D2C, gifting, or hospitality-adjacent brand.

- Has personally opened and closed institutional or bulk accounts not someone who only manages leads that come in.

- Carries an active, current network of genuine HoReCa or corporate gifting buyer relationships not a stale list from a past role, but contacts they could realistically reactivate quickly.

- Comfortable with a longer B2B sales cycle, RFP-style processes, and bulk/seasonal order cycles (festive, year-end corporate gifting).

- Based in or willing to relocate to Noida, with ease of NCR-wide travel for client meetings and site visits.

- Brings a "premium brand" sensibility understands how to position and price a curated product, rather than a high-volume/low-margin distribution mindset.