B2B Marketing Lead - HRTech

Lead - B2B Marketing

Location: Gurgaon

Experience: 8-12 Years

About the Opportunity:

We are working with a high-growth, venture-backed fintech building innovative financial-wellness solutions for employees and enterprises. We are looking for an entrepreneurial B2B Marketing Lead to build the demand-generation engine, strengthen enterprise positioning and drive high-quality pipeline.

Key Responsibilities:

- Own the B2B marketing strategy aligned with business and revenue goals.

- Build demand generation across digital, content, events, partnerships and ABM.

- Generate qualified enterprise leads and improve MQL-to-SQL and lead-to-revenue conversion.

- Develop positioning and messaging for CHROs, HR, Rewards, Finance and CXO audiences.

- Build thought leadership through webinars, whitepapers, research, events, PR and executive branding.

- Partner closely with Sales to improve lead quality, account penetration and pipeline conversion.

- Own CRM, marketing automation, campaign analytics and attribution.

- Track pipeline contribution, CAC, ROI, conversion and revenue impact.

- Build and manage the marketing team, agencies and external partners.

Ideal Candidate:

- 8-12 years of B2B marketing experience, with 3+ years in demand generation/growth.

- Experience in SaaS, FinTech, HRTech, Employee Benefits or Enterprise Technology.

- Proven experience generating enterprise pipeline.

- Strong understanding of ABM, digital marketing, content, CRM and marketing automation.

- Experience marketing to CHROs, HR Heads, Rewards, Finance and CXOs.

- Strong Sales-Marketing collaboration and commercial orientation.

- Comfortable working in a fast-paced, founder-led startup environment.

- Hands-on, data-driven and entrepreneurial.