B2B Marketing Lead - FinTech/HRTech/SaaS

What You'll Do :

- Own the overall B2B marketing strategy aligned with revenue and business growth goals.

- Build and execute integrated demand generation campaigns across digital, events, partnerships, and account-based marketing (ABM).

- Generate qualified enterprise leads for the sales team while optimizing cost per lead and conversion metrics.

- Develop compelling positioning, messaging, and content tailored for HR, Rewards, Finance, and CHRO audiences.

- Drive thought leadership through webinars, whitepapers, research reports, PR, social media, and executive branding.

- Partner closely with Sales to improve lead quality, funnel conversion, and account penetration.

- Own the marketing technology stack, campaign analytics, CRM integration, and marketing automation.

- Measure campaign effectiveness using pipeline contribution, CAC, ROI, MQL-to-SQL conversion, and revenue attribution.

- Build and lead a high-performing marketing team while managing agency partners and external vendors.

What We're Looking For :

- 8 - 12 years of experience in B2B marketing, with at least 3 years leading demand generation or growth marketing.

- Experience in SaaS, FinTech, HRTech, Employee Benefits, Enterprise Technology, or high-growth B2B startups.

- Strong understanding of enterprise sales cycles and marketing to HR, Finance, or CXO decision-makers.

- Proven track record of building measurable pipeline through digital and integrated marketing.

- Expertise in performance marketing, content marketing, ABM, marketing automation, CRM, SEO/SEM, webinars, and events.

- Strong analytical mindset with experience using marketing metrics to drive decisions.

- Excellent communication, storytelling, and stakeholder management skills.

- Comfortable operating in a fast-paced, high-growth startup environment.

What Success Looks Like :

- Significant growth in qualified enterprise pipeline.

- Strong brand awareness among HR and business leaders.

- High-performing demand generation engine with measurable ROI.

- Best-in-class sales and marketing alignment.

- Scalable marketing processes and team capable of supporting rapid business growth.