B2B Marketing Head - Consumer Electronics

Our client is a global player in the consumer electronics space having an office in Mumbai.

Our client is looking for a strategic and execution-driven Head of B2B Marketing to lead marketing initiatives across enterprise, commercial and SMB segments. This role will own the end-to-end B2B marketing strategy, drive demand generation, strengthen channel marketing.

Responsibilities:

- Define and execute the overall B2B marketing strategy aligned with the brand's goals across enterprise, SMB and channel partners

- Act as a strategic partner to sales, product and leadership teams to drive revenue and market share

- Design and execute integrated B2B marketing campaigns (digital, events, ABM, partner-led initiatives)

- Drive lead generation, pipeline growth, and conversion through data-driven marketing programs

- Work closely with product teams to develop GTM strategies, messaging, and sales enablement assets

Preferred Candidate:

- 12-18 years of overall marketing experience, with significant exposure to B2B marketing

- Mandatory background in Consumer Electronics / FMCD segment.

- Experience marketing technology, hardware or durable consumer products is strongly preferred