Axis My India - Senior Marketing Manager

Job Description:

About The Company:

Axis My India is India's foremost Consumer Data Intelligence Company, which in partnership with Google is building a single-stop People Empowerment Platform to provide citizens access to authentic information and solutions to meet their everyday needs.

To achieve this goal, we are looking for highly disciplined, purpose-driven young minds and professionals who are innovative, solution oriented, comfortable with a dynamic work environment.

For more insights of the company, kindly visit our website https://www.axismyindia.org/

Purpose:

- The Senior Marketing Manager will be responsible for executing and optimizing marketing campaigns, ensuring seamless coordination between strategy and execution.

- This role involves working closely with internal teams, external partners, and agencies to drive successful marketing initiatives, monitor performance, and align campaigns with business objectives.

Key Responsibilities:

Campaign Implementation and Execution:

- Lead the end-to-end execution of marketing campaigns across multiple channels, including digital, social media, email, offline activations, and paid media.

- Ensure all marketing initiatives are aligned with brand guidelines, messaging, and overall business objectives.

- Coordinate with creative teams, content writers, and designers to develop compelling marketing materials.

- Deploy and monitor digital campaigns through platforms like Google Ads, Meta Ads, LinkedIn, and email marketing tools.

- Ensure seamless integration of marketing campaigns with CRM, automation tools, and customer engagement platforms.

- Manage campaign timelines, ensuring timely roll outs and adherence to deadlines.

- Conduct A/B testing and optimize content, creative, and delivery methods for better engagement and conversion rates.

- Troubleshoot and resolve execution challenges, ensuring smooth campaign delivery.

Stakeholder and Agency Management:

- Act as the key liaison between internal teams, external agencies, and third-party vendors to ensure smooth execution of marketing campaigns.

- Collaborate with creative, content, and media agencies to develop high-quality marketing materials and assets.

- Work closely with internal teams, including product, sales, and customer success, to align marketing initiatives with business objectives.

- Ensure agencies and vendors adhere to timelines, budgets, and brand guidelines.

- Facilitate regular meetings with stakeholders to track progress, provide updates, and resolve execution challenges.

- Negotiate contracts, scope of work, and deliverables with external partners to maximize value.

- Monitor agency performance and provide feedback for continuous improvement.

- Maintain strong communication and collaboration between all stakeholders to drive marketing efficiency and effectiveness.

Performance Tracking and Optimization:

- Track key performance metrics (KPIs) across all marketing campaigns, including impressions, engagement, conversions, and ROI.

- Utilize analytics tools such as Google Analytics, Meta Business Suite, CRM dashboards, and marketing automation platforms to monitor campaign effectiveness.

- Identify trends, insights, and areas for improvement based on data-driven analysis.

- Conduct A/B testing and experiment with different campaign elements (ad creatives, messaging, targeting, and formats) to optimize results.

- Provide detailed performance reports and actionable insights to stakeholders, ensuring alignment with business goals.

- Optimize marketing spend by reallocating budgets based on performance analysis and return on investment (ROI).

- Continuously refine strategies based on campaign learnings to improve engagement, lead generation, and customer acquisition.

Process and work-flow Management:

- Develop and streamline marketing execution processes to ensure efficiency, consistency, and scalability.

- Establish clear workflows for campaign planning, execution, and review, ensuring seamless collaboration between teams.

- Define standard operating procedures (SOPs) for campaign execution, approval processes, and stakeholder communication.

- Ensure marketing assets, creatives, and content are systematically organized and easily accessible for future use.

- Identify and eliminate bottlenecks in the execution process to improve turnaround times.

- Coordinate cross-functional teams, ensuring alignment on campaign timelines and deliverables.

- Maintain documentation of marketing processes, best practices, and learnings to improve execution efficiency over time.

Requirements:

Key Attributes:

- Growth Mindset

- Spotting opportunities for growth in line with business directives

- Strong focus on marketplace

- Willing to challenge the status quo

- Build networks and leverage ideas

- Turn ideas into action, persistent

- Customer and Consumer Centrality

- Real interest in impacting a child's future

- Up to date with market trends and changes in the education ecosystem