AVP - Retention Strategies - Consulting Firm

AVP Retention Strategies

Key Responsibilities:

1. End to end Ownership of important retention metrics like Repeat Cohort and Repeats P&L

2. Manage Day to Day Activities associated with overall success and growth of customer retention and our loyalty program

3. Evaluate Loyalty program's performance and investigate opportunities for improving multiple aspects of program (Engagement, Retentions, features etc.)

4. Build Test and Learn strategies to enhance the program's value for customers

5. Lead market research to understand different strategies employed by companies to drive referrals and repeats

6. Leading cross functional collaboration with brand, performance, content, social media and influencer marketing teams to ideate and execute initiatives for the customer retention

7. Liaise with cross functional teams to drive initiatives for enhancing customer retention (e.g. warranty features, refresh, referral etc.) from a marketing perspective

Key Skills and Qualifications:

1. 1+ Year experience in top tier consulting firm like MBB, ATK etc.

2. 4-8 years experience in a similar role.

3. Should not shy away from talking to customers and working cross functionally

4. Proficiency in excel