Auriga - Digital Marketing Manager

- Auriga is looking for a Digital Marketing Manager with a strong grasp of business and technology to lead our marketing initiatives.

- This role is crucial for building a robust online brand presence and creating compelling content.

About The Role:

- As our Digital Marketing Manager, you'll drive our digital marketing strategy, blending brand building with technically informed content.

- You'll craft engaging content that clarifies our offerings' value, generates leads, and supports sales for both services and SaaS products.

- This means understanding tech concepts for our digital services and knowing how our solutions specifically benefit clients in targeted industries.

- You'll manage external digital marketing agencies (SEO, Google Ads) and coordinate closely with sales and product/service delivery teams.

- This is a hands-on role where your strategic vision, technical understanding, and industry insight will directly impact our growth.

Key Responsibilities:

- Develop and oversee the overall digital marketing strategy, emphasizing content and online brand presence, highlighting our tech capabilities and industry-specific value.

- Champion content strategy, guiding creation of engaging, relevant materials (case studies, articles, whitepapers) that showcase our expertise and deliver tangible value for target industries.

- Plan multi-channel digital marketing campaigns that communicate our offerings' value, especially for clients in BFSI, Apparel, Mining, and Infrastructure.

- Set KPIs and monitor results.

- Coordinate with external Digital Marketing Agencies which ensure alignment with strategy, brand guidelines, and performance targets.

- Collaborate closely with Sales and Product/Service Delivery teams for consistent, technically informed, and industry-relevant messaging.

- Analyze performance metrics (traffic, leads, brand sentiment) to optimize strategies and strengthen our brand as a trusted tech partner across specific industries.

- Stay current with B2B tech and digital services marketing trends.