AU Small Finance Bank - Program Manager/Assistant Manager - Cross Sell & NTB Acquisition

Experience : 4-7 years

Role Purpose:

The candidate will drive end-to-end acquisition and cross-sell programmes by coordinating product, sales, analytics, technology, operations, and external stakeholders. The role will support in lead funnel governance, product implementation, performance monitoring, integrations and data-driven business growth across external lead acquisition channels.

Key Responsibilities:

- Coordinate with Product, Business, Technology, Operations, and Analytics teams for successful execution of acquisition and cross-sell initiatives.

- Drive product requirement discussions, implementation tracking, issue resolution, and programme governance.

- Ensure timely rollout of new business initiatives and customer journeys.

Sales Enablement:

- Support sales teams with product updates, training frameworks, business communication, and performance insights.

- Develop sales enablement tools, dashboards, and operating frameworks to improve productivity and conversion.

NTB Acquisition & Lead Funnel Management:

- Manage external lead acquisition programmes across multiple sourcing channels.

- Monitor and optimise the complete lead funnel from sourcing, qualification, distribution, acceptance, conversion, and revenue realisation.

- Identify funnel leakages and drive corrective actions to improve conversion outcomes.

Data Management & Performance Monitoring:

- Ensure quality, accuracy, and governance of acquisition and cross-sell data.

- Track programme performance through dashboards and MIS reporting.

- Analyse lead quality, campaign effectiveness, productivity, and business outcomes.

- Generate actionable insights and recommendations for business growth.

Stakeholder & Vendor Management:

- Collaborate with internal teams and external partners to ensure seamless programme execution.

- Conduct regular business reviews, track deliverables, and manage dependencies across stakeholders.

Key Performance Indicators (KPIs):

- NTB Acquisition Volumes

- Cross-Sell Revenue & Productivity

- Lead Funnel Conversion Rates

- Lead Acceptance & Closure Rates

- Sales Enablement Effectiveness

- Data Quality & Reporting Accuracy

- Programme Delivery Timelines

- Business Growth & Revenue Impact

Qualification & Experience:

B Tech preferred / Graduate

2 - 4 years of experience in Program Management, Product Management, Digital Acquisition, Cross Sell, Business Analytics, CRM, or Banking Operations.