Atomberg Technologies - Regional Sales Manager

About Atomberg:

Atomberg Technologies is a new-age consumer durables brand revolutionizing the home appliances space with energy-efficient, tech-enabled products. We are a multi-category business, with a fast-growing portfolio that includes ceiling fans, mixer grinders, water purifiers, and other kitchen appliances. Atomberg is redefining product innovation and customer experience across Indian homes. As the market leader in Kerala, we're now focused on accelerating growth and deepening market presence.

Role Summary

We are looking for a result-oriented Regional Sales Manager (RSM) to take full ownership of our General Trade (GT) business in Kerala. As a market leader in the state, Atomberg is now poised to drive deeper penetration, higher productivity, and sharper market execution. This role demands strong business acumen, leadership capability, and a deep understanding of retail dynamics. The RSM will be responsible for delivering top-line growth, expanding channel footprint, and unlocking market potential across urban and upcountry markets.

Key Responsibilities:

Sales & Distribution Ownership

- Deliver monthly, quarterly & annual sales targets for Kerala (primary + secondary).

- Deepen distribution footprint through effective distributor and retail management.

- Own retail execution KPIs: availability, visibility, and placement.

Team Leadership

- Lead and mentor a team of Area Sales Managers (ASMs) across the region.

- Build a culture of performance and ownership through structured reviews and market work.

Market Expansion & Growth

- Strategize and execute market development plans across urban and rural GT channels.

- Plan and lead activation campaigns, scheme rollouts, and product push initiatives.

Performance Analytics & Planning

- Analyze sell-in/sell-out trends, monitor stock hygiene, and reduce leakage.

- Leverage market intelligence to identify growth opportunities and refine channel plans.

Cross-Functional Collaboration

- Work closely with HR, Marketing, Finance, and Supply Chain to drive alignment and operational efficiency.

- Strengthen relationships with retailers, distributors, and market influencers.

What We're Looking For:

- 6-10 years of GT experience in FMCG/ consumer durables or similar industries.

- Proven experience in distributor management, market development, and team leadership.

- Strong business acumen and problem-solving mindset.

- Fluent in Malayalam and English.

- Prior experience handling a state or large regional territory is preferred.