Atomberg - Manager - GTM Strategy

ROLE PURPOSE:

We are looking for a driven and detail-oriented Manager - GTM Strategy professional to support and execute Atomberg's Go-to-Market strategy across assigned zones. You will work at the intersection of sales enablement, market activation, and execution excellence ensuring GTM frameworks are deployed consistently and effectively on the ground. Beyond zonal responsibilities, you will also lead selected national GTM initiatives aimed at improving channel performance, processes, and sales effectiveness.

KEY RESPONSIBILITIES:

- Deploy and drive GTM systems and processes in partnership with zonal sales teams, ensuring consistency in rollout and adherence to defined frameworks.

- Track and review execution performance across zones, providing planning support and identifying gaps proactively.

- Analyse market data and trends to surface actionable insights on channel mix, product focus, and distribution expansion opportunities.

- Assist in developing and managing GTM plans for new product and brand rollouts, including coordination of pilot programmes and evaluation of new channels or business models.

- Plan and execute new launch initiatives end-to-end from pre-launch coordination with zonal teams to post-launch performance tracking.

- Monitor key performance metrics for distribution and channel partners, recommending process improvements to strengthen partner engagement and efficiency.

- Collaborate cross-functionally with Sales, Category, and Supply Chain teams to ensure smooth GTM execution and contribute to integrated business planning initiatives.

MUST-HAVE EXPERIENCE:

- MBA or equivalent from a reputed institute.

- 3-6 years of total experience preferably in GTM and strategy roles.

- Prior exposure to FMCG and consumer durables strongly preferred.

- Strong working knowledge of GTM planning, channel operations, and market development.

- Analytical mindset with the ability to translate data into actionable recommendations.

- Solid project management skills comfortable driving multiple initiatives simultaneously in a fast-paced environment.

- Collaborative working style with the ability to influence and execute independently across functions and geographies.

SKILLS AND MINDSET:

- Strong commercial acumen - comfortable with revenue forecasting, budget management, and ROI thinking.

- Ability to influence without authority across sales, product, and agency partners.

- Analytical rigour balanced with creative problem-solving.

- High ownership mindset you don't wait to be told, you identify gaps and move.