Ather Energy Reviews by Employees

You'll be our: Senior Brand Manager You'll be based at: Corporate office, Bangalore (IBC Knowledge Park) You'll be aligned with: Head of Brand You'll be joining our: Brand Marketing Team What you'll do at Ather: - Conceptualize and execute central & thematic brand campaigns. - Mine for actionable consumer insights. - Build brand equity via innovative campaigns & projects. - Strengthen brand positioning, build brand salience & aspiration. - Oversee production & on-ground execution of campaigns. - Liaison with Creative, Research, PR, Media, Event, Program, Product and Sales teams. - Manage brand alliances & associations. - Create a pipeline of content & ideas with relevant 3rd parties. - Scout for sponsorship & association opportunities; events, films, shows, sports & more. - Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties: offline & online. - Formulate and execute GTM strategy for new products and to drive demand month on month as per business goals. - Marketing support for sales & dealership teams; Monthly business planning (Volume, Enquiries), supporting dealer-driven marketing campaigns (Events, Test-rides & BTL). Here's what we're looking for: - Hands-on experience in handling integrated campaigns & sizable brand alliances. - Knack of picking customer insights through data, interactions and observations. - Strong brief-writing skills. - Advanced agency-handling and partner-relationship management. - Moderate to advanced understanding of media planning: Online & Offline. - Good program-management skills. - Trade & sales understanding. - Openness to travel every month. What you bring to Ather: - An MBA degree in marketing (or related stream) from tier 1/2 institutes. - Experience of 8 years in Sales & Marketing preferably in a hardware product industry.

Bangalore

Ather Energy - Senior Brand Manager 

Job Description for Ather Energy - Senior Brand Manager  in ATHER ENERGY LIMITED in  Bangalore for (8-14) years of experience. Apply Now!