Ather Energy - Associate Brand Manager

You'll be our: Associate Brand Manager

You'll be based at: IBC Knowledge Park, Bengaluru

You'll be Aligned with: Brand Lead - Ecosystem Products

You'll be joining our: Brand Marketing Team

WHAT YOU'LL DO AT ATHER

This role will be responsible for developing and executing a cohesive brand strategy for Ather Energy's technology ecosystem - AtherStack - as well as Ather's post-ownership and service verticals.

Key responsibilities:

- Managing brand Atherstack

- Building awareness for Ather's technology platform, and establishing Ather as a technology leader in the automobile, software and hardware space.

- Leveraging Ather Stack to drive consideration for scooter products

- Product roadmap: Liasoning with the product & research teams to develop consumer-relevant product-and-feature roadmap for Atherstack

- Go-to-market plans: Conceptualize and execute go-to-market (GTM) strategies and marketing campaigns for new software features, over-the-air (OTA) updates, and connected experiences.

- Own business KPIs for Atherstack; App downloads, experience adoptions/usage, daily/monthly-active-users, net promoter scores (NPS) or subscription conversions.

- Develop Marketing Content: Oversee the development of marketing content, including brand campaigns, tutorials, testimonials, and other assets that showcase Ather's technology capabilities.

- Handle marketing for post-ownership initiatives

- Lead marketing efforts around Ather's after-sales service, support, and ownership experience like service plans, service subscriptions and other allied revenue sources.

- Create marketing content and GTM strategies for new service & ownership experiences.

- Leverage Ather App to create engaging campaigns for owners to pitch Ather's different ownership products

Here's what we're looking for:

- Knack of picking consumer insights through data, interactions and observations

- Advanced stakeholder management skills

- Strong brief-writing skills

- Good program-management skills

- Hands-on experience in handling direct marketing campaigns

- Agency-handling and partner-relationship management

What you bring to Ather:

- An MBA degree in marketing (or related stream) from tier 1/2 institutes

- Experience of 3 - 5 years in brand management / Marketing

- Preferred D2C software/app marketing experience

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to write the Ather story.