Astroyogi - Manager - Digital Marketing

Description: Manager - Digital Marketing

Location: Gurgaon

Experience: 7 - 10+ years

About the Role:

We are looking for a results-driven Digital Marketing Manager to lead B2C growth across acquisition, engagement, retention, and app marketing. This role is ideal for someone who thrives in fast-paced environments, is deeply data-driven, and has hands-on experience scaling performance and lifecycle marketing initiatives.

You will own end-to-end digital growth - driving user acquisition, improving funnel conversion, maximizing LTV, and building sustainable growth engines across paid, owned, and app channels.

Key Responsibilities:

Growth & Performance Marketing:

- Own and scale performance marketing across channels such as Google Ads, Meta Ads, Apple Ads, Programmatic, Affiliate, and emerging platforms.

- Drive user acquisition with a strong focus on CAC, ROAS, LTV, cohort & creatives performance.

- Plan and execute full-funnel growth strategies from awareness to conversion.

App Marketing:

- Lead app marketing initiatives including app installs, re-engagement, and retention.

- Optimize ASO (App Store Optimization) to improve discoverability and organic installs.

- Run app-specific campaigns for installs, in-app events, re-marketing and conversions.

Retention & Lifecycle Marketing:

- Design and execute retention strategies using CRM channels such as push notifications, email, SMS, WhatsApp, and in-app messaging

- Improve user activation, repeat usage, and churn reduction through data-led lifecycle programs

- Work closely with product and analytics teams to optimize user journeys

Analytics & Optimization:

- Track, analyze, and report on key growth metrics including acquisition, activation, retention, revenue, and referral

- Conduct A/B testing, funnel analysis, and cohort analysis to drive continuous optimization

- Use tools like GA4, Firebase, Appsflyer/Adjust, Mixpanel, Amplitude, or similar

Strategy & Cross-Functional Collaboration:

- Collaborate with product, tech, design, and content teams to launch and scale growth initiatives

- Manage agency and vendor relationships (if applicable)

- Mentor junior team members

Required Skills & Qualifications:

- Proven experience in B2C digital marketing with strong exposure to growth and performance marketing

- Hands-on expertise in paid media, user acquisition, and app marketing

- Strong understanding of retention, lifecycle marketing, and CRM automation

- Highly analytical with the ability to translate data into actionable insights

- Experience managing marketing budgets and forecasting growth outcomes

- Excellent communication and stakeholder management skills

Preferred / Nice to Have:

- Experience in consumer tech, e-commerce, fintech, gaming, or mobile-first products

- Experience scaling high-growth B2C products

- Startup or fast-scaling company experience