Astroyogi - Assistant Marketing Manager

Description:

About the Role - We are looking for a data-driven and results-oriented Assistant Performance Marketing Manager to help scale our paid marketing efforts. You will work closely with the Performance Marketing Manager to plan, execute, and optimize multi-channel campaigns aimed at driving customer acquisition, engagement, and revenue growth.

Key Responsibilities:

- Assist in strategizing, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.

- Monitor key metrics (CPI, CPA, CTR, ROAS) and recommend actionable improvements.

- Coordinate with the creative team to develop high-performing ad creatives, copy, and landing

pages.

- Conduct keyword research, audience segmentation, and A/B testing to boost campaign performance.

- Manage allocated ad budgets to maximize ROI and ensure cost-effectiveness.

- Prepare and present weekly/monthly campaign performance reports with data-driven insights.

- Work closely with BI team to get granular data understanding for further improving campaign approach.

- Stay updated on digital marketing trends, competitor strategies, and platform updates.

- Collaborate with cross-functional teams (SEO, content, design, sales) to ensure cohesive marketing execution.

Required Skills & Qualifications:

- Bachelors/ Master's degree in Marketing, Business, or related field.

- 3-5 years of experience in performance marketing with proven ROI delivery.

- Hands-on expertise in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager.

- Strong analytical mindset with proficiency in data interpretation and reporting.

- Familiarity with CRO, retargeting, and funnel optimization strategies.

- Ability to steer the team in a new direction depending on the requirements.

- Excellent communication, project management, and multitasking abilities.