Astrosure.ai - Head - Marketing

Company Overview :

AstroSure.ai is an AI-powered astrology platform redefining how users experience Vedic astrology personalized, accessible, and accurate at scale. Our AI bot, Agastyaa, has been trained on over 10,000+ Vedic astrology texts to ensure the highest level of precision in astrological predictions. Unlike traditional methods that may be prone to human error, Agastyaa eliminates calculation inaccuracies and delivers reliable, consistent interpretations. It is designed to handle the most complex life questions and provide users with actionable, chart-based insights to guide them through relationships, careers, health concerns, and more.

Role Overview :

We are seeking a generalist CMO with strong experience in Online D2C businesses who can own the marketing charter end-to-end. This role demands a leader who can combine strategic thinking with executional excellence across growth, performance marketing, brand building, content, and creative development.

The ideal candidate has a proven track record of scaling consumer businesses, driving measurable growth, and building high-performing teams.

Key Responsibilities :

- Define and execute the overall marketing strategy aligned with AstroSure's growth goals.

- Develop and implement integrated marketing campaigns to drive acquisition, engagement, and retention.

- Translate company vision into clear marketing priorities with measurable outcomes.

- Lead user acquisition and lifecycle marketing across paid and organic channels.

- Optimize CAC, LTV, and ROI through data-driven performance marketing strategies. Scale marketing automation and funnel optimization initiatives.

- Build and strengthen AstroSure's brand presence, voice, and identity across markets.

- Drive compelling storytelling and creative campaigns that connect with diverse consumer segments.

- Ensure brand consistency across all consumer touchpoints.

- Oversee content marketing strategy to drive thought leadership and organic visibility.

- Build and nurture community-driven initiatives that drive customer trust and advocacy.

- Partner with product teams to create engaging in-app content experiences.

- Build and lead a high-performing marketing team across growth, performance, content, and creatives.

- Foster a culture of data-driven decision-making, experimentation, and rapid execution.

- Partner with cross-functional teams (product, tech, operations) to ensure alignment on GTM and growth initiatives.

Key Qualifications :

- 12-14 years of overall marketing experience, with at least 5+ years in a leadership role in a D2C or consumer internet business.

- Proven expertise across performance marketing, growth, brand, content, and creative strategy.

- Strong analytical mindset with hands-on experience in marketing tools, automation, and analytics platforms.

- Ability to balance strategic vision with operational execution in a fast-paced, high-growth environment.

- Demonstrated success in building and scaling consumer brands with measurable business impact.

- Excellent leadership, communication, and stakeholder management skills.

What We Offer :

- An opportunity to shape the marketing function of a high-growth, purpose-driven company.

- A collaborative, entrepreneurial work environment with direct impact on business outcomes.