Hiring Alert: Sales Champion for a New Specialty Coffee Company!

Are you a coffee wizard with a passion for crafting the perfect brew and leading high-performing teams? If you thrive in a fast-paced, creative environment and have a knack for turning machines into magic, we want to hear from you!

Were a growing specialty coffee brand on a mission to transform coffee experiences across the Hotel, Restaurant, and Catering (HORECA) sector. We're looking for a dynamic, driven, and strategic HORECA Sales professional to lead and grow our B2B sales operations.

About the Role:

As the HORECA Sales Lead, you will be responsible for:

- Managing and expanding our HORECA channel across your assigned region.

- Building strong relationships with Baristas, caf operators, Coffee consultants, and other key stakeholders.

- Leading B2B sales strategy and execution to drive sustainable growth.

- Collaborating cross-functionally to ensure timely product availability and customer satisfaction.

Key Responsibilities:

- Develop the HORECA channel for our full product portfolio in the assigned territory .

- Generate product orders by working closely with distributors, Rosters, cafs and Coffee consultants.

- Identify new business opportunities and expand our presence in the coffee space.

- Manage existing accounts to drive repeat business and revenue growth.

- Ensure timely and accurate reporting, forecasting, and CRM data management.

- Respond to B2B queries and manage ongoing communications with potential clients.

Qualifications & Skills:

- Bachelors degree in Business, Marketing, Sales, or a related field (MBA is a plus).

- Experience: 2 to 10 years in HORECA sales, preferably in the FMCG or beverage sector.

- Strong understanding of HORECA trends, channels, and customer needs.

- Excellent communication, negotiation, and interpersonal skills.

- Hands-on experience with CRM tools and sales data analysis.

- Proven ability to meet or exceed sales targets.

Desirable Competencies:

- Ability to pitch and place products in Cafs, Roastery and Hotels.

- Prior experience in Bakery, Syrups, food additives, or beverage segments is an added advantage.

- Analytical mindset to identify NPD (New Product Development) opportunities and track competitor activity.

- Fluent in English with excellent verbal and written communication skills.

Whats in it for You:

- Competitive base salary + performance-based bonuses.

- Join a passionate, coffee-loving team in a fast-growing company.

- Freedom to innovate and make a measurable impact in a high-growth segment.

- Be part of a brand that's reimagining specialty coffee for India and beyond.

Lets Brew Something Amazing Together!

If this sounds like your next big adventure, send your resume and a short note about your favorite coffee.

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Posted By

Himani Saini

Asst. Manager- HR at Aster Commercial Kitchens

Last Active: 22 October 2025

Job Views:
202

Applications: 65

Recruiter Actions: 0

Posted in

Sales & Marketing