Aster - General Manager -Sales Operations

Job Title: General Manager - Sales Operations

Experience: 3-6 Years

About the Role:

We are seeking dynamic and result-driven sales professionals to lead our regional sales operations across India. The ideal candidate will be responsible for driving growth, expanding our channel partner network, and managing a high-performing sales team in the commercial kitchen and refrigeration segment.

Key Responsibilities:

- Independently lead regional sales operations and deliver revenue targets

- Drive business growth across new and existing markets

- Develop and expand the channel partner/distributor network

- Identify new business opportunities and client segments

- Build strong customer relationships and ensure high satisfaction levels

- Monitor competitor activity and market trends to drive strategic decisions

- Manage end-to-end sales cycle from lead generation to closing deals

- Prepare regular sales forecasts, reports, and performance reviews

- Work cross-functionally with marketing, product, and service teams

- Maintain product knowledge on full range of food service and refrigeration equipment

Qualifications & Skills:

- Bachelor's degree in Business, Marketing, or related field; MBA preferred

- 3-6 years of core sales experience, preferably in the Food Service Equipment segment

- Proven success in B2B sales and channel development

- Strong communication and negotiation skills

- High level of initiative and ability to work independently

- Proficient in sales CRM and reporting tools

- Willingness to travel extensively within the assigned region