Regional Director, Marketing Strategy, Assurant.

- The Regional Director, Marketing Strategy, serves as a senior strategic marketing lead-accountable for developing and guiding the regional marketing strategy and plan.

- This role functions as the voice of the region within the global marketing organization, ensuring that marketing efforts reflect market realities, client and customer needs, and commercial priorities.

- The ideal candidate brings a strong understanding of market dynamics across the region and deep marketing expertise across B2B, B2B2C, and in some cases D2C.

- They pair this with business acumen and the ability to lead effective marketing strategy, planning, execution, and performance in a highly matrixed environment.

- This individual acts as a regional marketing partner to senior executives, business leaders, and cross-functional teams-working closely with global marketing to shape plans, provide local context, and ensure marketing delivers measurable value across diverse markets.

- The role also plays a key part in supporting both B2B and Growth Marketing efforts in the region.

- For B2B, this includes partnering with commercial teams, influencing positioning, and aligning sales enablement needs.

- For B2B2C, this role helps ensure global marketing strategies can be effectively executed in-region-coordinating with stakeholders such as compliance, product, and account teams to address regulatory, language, and in-market needs.

- This leader manages a team of regional marketers responsible for supporting execution, ensuring local relevance, and driving in-country marketing plans that align to the broader regional strategy.

- Success in this role requires someone who can balance regional consistency with market-specific nuance-acting as a connector across teams, an orchestrator of local support, and a trusted advisor to the business.

- This position will be in Bangalore, Chennai, Hyderabad at our India location.

What will be my duties and responsibilities in this job?.

Marketing Strategy & Planning (35%).

- Develop and lead the B2B regional marketing strategy and plan-ensuring alignment with regional business goals, stakeholder priorities, and commercial growth opportunities.

- This includes owning the creation and evolution of annual and quarterly marketing plans that reflect shifting business needs and market dynamics.

- Lead quarterly and annual planning cycles across the region-coordinating with in-country and regional business leaders to ensure marketing plans reflect key commercial priorities, and partnering with global marketing teams to prioritize and plan workstreams across shared capability resources.

- Serve as a key partner to regional executives, sales, and business development leads-surfacing marketing needs and ensuring global capability teams have the context required to develop fit-for-purpose materials.

- Act as a connector between business stakeholders and global marketing teams to support forward planning, regional prioritization, and effective resource allocation.

- Ensure regional marketing strategies and plans align with global marketing priorities-adapting for local relevance while staying consistent with how we show up and communicate in the market.

- Maintain visibility into marketing activity and performance across the region-providing strategic input, market context, and local implementation coordination where needed.

Regional Insights & Expertise (10%).

- Help gather, shape, and apply marketing-relevant insights across key European markets-supporting strategic planning, content development, and localization with deep regional context.

- Serve as a subject matter expert and regional lead when marketing-related research is conducted-helping guide scope, validate assumptions, and ensure outputs reflect local market realities.

- Support in-region research and insight-gathering related to consumer behavior and market dynamics-particularly where findings inform go-to-market strategy and Growth Marketing activity.

- Maintain a strong understanding of local media consumption trends, consumer preferences, and compliance requirements-providing critical context to global teams to help ensure messaging, content, and delivery are regionally appropriate.

- Stay informed on trade, industry, media, competitor, and B2B dynamics across key markets-and use that insight to guide how Assurant shows up and positions itself in the market.

Sales Enablement & Strategic Positioning (20%).

- Serve as the voice of the region in the planning and development of B2B sales materials-partnering with global capability teams to ensure content reflects market dynamics, commercial goals, and competitive context.

- Collaborate with executives, business development and account teams to shape long-term positioning strategies that support client retention, growth, and competitive differentiation.

- Provide regional input into high-impact sales opportunities, including RFPs-ensuring messaging and positioning reflect the market landscape and resonate with target audiences.

- Leverage sales enablement tools to track usage and engagement-using those insights to guide ongoing refinement of sales content and tools.

- Support regional industry engagement efforts-partnering with country leads and commercial teams to guide Assurant's presence at key conferences, forums, and trade associations.

Marketing Execution & Delivery (20%).

- Oversee regional execution of marketing plans-ensuring readiness across countries, and coordinating localization and regulatory needs.

- Lead coordination between regional marketers and global marketing teams-supporting adaptation, rollout, and asset deployment.

- Ensure country marketers are resourced and enabled to deliver local plans with quality, speed, and consistency.

- Monitor marketing activity across markets to identify gaps, risks, or opportunities for improvement.

- Go-to-Market Support & Client Growth B2B2C (15%).

- Act as a liaison between Growth Marketing and local market teams to support execution readiness.

- Coordinate inputs across local functions (e. , compliance, product, account teams) to ensure go-to-market activities or campaigns are strategic, effective and compliant.

- Help shape local rollout plans, timing, and client engagement approach in partnership with local teams.

- Support content adaptation, legal review, and deployment coordination for B2B2C efforts.

- Responsible for developing and managing the regional marketing budget in coordination with regional/country business leads.

What are the requirements needed for this position?.

- Degree in Marketing, Communications, Business Administration or other related field required.

- Minimum 15 years of progressive marketing experience, including regional or cross-functional leadership.

- Demonstrated success developing and delivering effective marketing strategies and campaigns-translating business goals into actionable plans with measurable impact.

- Practical knowledge of digital marketing and analytics tools, with ability to interpret performance data and inform decisions.

- Experience managing marketing projects across teams and time zones, including coordination with external vendors or agencies.

- Strong collaboration skills and a solutions-oriented mindset-able to navigate ambiguity and drive alignment across functions.

- Excellent project management, communication, and organizational skills.

- Self-starter with strong personal initiative-comfortable leading independently and driving work forward in a matrixed, fast-paced environment.

- English fluency required-both written and verbal.

What other the Preferred Experience, Skills, and Knowledge?

- Experience supporting marketing across multiple countries, regions, or diverse market contexts.

- Advertising agency, marketing agency, or Fortune 500 experience preferred.

- Prior experience in financial services, insurance, or other regulated industries.

- Proven expertise in marketing strategy and planning within complex or matrixed organizations.

- Experience guiding marketing-related research and applying insights to strategy and planning.

- Experience managing marketing budgets and expenses.

- Familiarity with sales enablement, marketing productivity, analytics and performance tools.

- 10-15%: Periodic travel within APAC, some international travel