Should be from Luxury Beauty/Fashion Industry

360 degree marketing

Role Overview:

As the Associate VP - Marketing, you will serve as a strategic architect for our brand's growth, steering the marketing engine to capture market share and drive long-term equity. You will operate at the intersection of creative storytelling and data-driven strategy, working closely with the executive leadership team to define our market positioning and customer acquisition roadmap.

This role is pivotal in orchestrating cross-functional synergy between product, sales, and creative teams to ensure a unified brand voice. By translating complex market insights into actionable campaigns, you will directly influence our business outcomes, elevate customer engagement, and solidify our competitive advantage in the Mumbai market.

Key Responsibilities:

- Lead the end-to-end brand management strategy to ensure consistent brand identity and messaging across all digital and offline touchpoints, driving higher brand recall.

- Direct high-impact integrated marketing campaigns by collaborating with internal creative teams and external agencies to maximize ROI and customer conversion.

- Mentor and scale high-performing marketing teams, fostering a culture of innovation and accountability to meet aggressive growth targets.

- Analyze market trends and consumer behavior data to provide strategic recommendations to the C-suite, ensuring the company stays ahead of industry shifts.

- Manage the annual marketing budget with a focus on cost-efficiency and performance, ensuring every dollar spent contributes to measurable business growth.

Required Skillset:

- Demonstrated expertise in crafting and executing comprehensive marketing strategies that align with long-term business objectives and revenue goals.

- Proven ability to lead and inspire large, diverse teams, with a track record of developing talent and managing complex organizational structures.

- Exceptional analytical and problem-solving skills, with a background in strategy consulting that allows for data-backed decision-making in fast-paced environments.

- Strong interpersonal and communication skills, essential for influencing stakeholders and representing the brand in high-stakes professional settings.

- Ability to thrive in a dynamic, on-site work environment in Mumbai, maintaining high levels of productivity and collaboration across departments.

- A postgraduate degree from a premier business school is highly preferred, reflecting a strong foundation in management principles and strategic thinking.

- 10 to 17 years of progressive experience in marketing leadership roles, showcasing a consistent history of delivering results in competitive markets.