Associate Vice President - Digital Marketing - NBFC/Bank

Associate Vice President - Digital Marketing

Description:

We are seeking a dynamic and experienced Associate Vice President Digital Marketing to design and execute a comprehensive digital marketing strategy that supports the organizations branding and demand generation objectives. The role will be pivotal in leveraging MarTech, performance marketing, analytics, and growth marketing tools to drive measurable results and ROI. This is a leadership position that demands a strategic thinker with a deep understanding of digital ecosystems and marketing technologies.

Key Responsibilities -

Functional Responsibilities

- Develop and execute end-to-end digital marketing strategies aligned with business goals.

- Utilize MarTech platforms to enable customer segmentation, campaign automation, lead nurturing, and data-driven targeting.

- Lead performance marketing efforts including PPC, display ads, affiliate marketing, and retargeting to achieve defined KPIs.

- Manage analytics marketing function to measure campaign impact, analyze customer behavior, and generate actionable insights.

- Drive growth marketing initiatives to improve customer acquisition, engagement, and retention.

- Collaborate with cross-functional teams including Product, Content, Sales, and Technology to ensure integrated campaign execution.

- Allocate and optimize digital marketing budgets across multiple channels for maximum ROI.

- Stay updated with industry trends, emerging technologies, and best practices in digital marketing, and implement innovative strategies.

- Lead, coach, and develop a high-performing digital marketing team and manage agency relationships effectively.

Job Requirements -

Educational Qualifications

- MBA in Marketing from Tier II or Tier III B-School

Experience

- 15+ years of relevant experience in digital marketing

- Proven expertise in MarTech, performance marketing, analytics marketing, and growth marketing

- Prior experience in the BFSI sector, preferably in asset-based businesses

- Strong exposure to both B2B and B2C segments

Functional Competencies

- In-depth knowledge of digital marketing channels: SEO, SEM, email, social media, content, and mobile marketing

- Proficiency in marketing automation tools, CRM platforms, customer data platforms (CDPs), and web analytics tools

- Demonstrated ability to generate customer acquisition and revenue growth through digital channels

- Analytical mindset with the ability to interpret complex data into business insights

- Strong project management and budgeting capabilities

- Experience in managing both in-house teams and external agencies

- Expertise in website and app management, lead generation, and campaign performance tracking

Behavioral Competencies

- Excellent communication and collaboration skills

- Strong leadership qualities and team-building capabilities

- Innovative thinker with a passion for marketing technology

- Highly analytical with a problem-solving orientation

- Up-to-date with the latest marketing technologies and digital trends

Additional Information Required (from Candidates)

Experience in:

- B2B and B2C marketing

- Martech, customer data platforms, and CRM

- Digital strategy and performance marketing

- Budget management and lead generation

Team Handling:

- Size of internal marketing team

- Experience managing external agencies