Job Description:
- Digital Strategy & Growth: Define and execute digital acquisition strategies across multiple channels (social, search, affiliates, partnerships, fintech ecosystems).
- Customer Acquisition: Drive new-to-credit and repeat customer acquisition through digital platforms, ensuring cost-effective CAC (Customer Acquisition Cost).
- Performance Campaigns: Lead end-to-end planning, execution, and optimization of performance marketing campaigns across paid search, display, social, and programmatic channels.
- Marketing Analytics: Establish robust analytics frameworks to track campaign ROI, funnel conversion, customer segmentation, and lifetime value.
- Channel Management: Oversee SEO/SEM, digital partnerships, and influencer-led campaigns.
- Technology Integration: Collaborate with product and tech teams to enhance digital onboarding, e-KYC, and loan application journeys.
- Compliance & Governance: Ensure adherence to NBFC regulatory guidelines in digital acquisition processes.
- Leadership: Build and mentor a high-performing digital acquisition and analytics team.
- Innovation: Explore emerging digital trends (AI/ML, martech, open banking APIs) to strengthen acquisition.
Qualifications & Skills:
- MBA/PGDM in Marketing/Finance or equivalent.
- 12 - 15 years of experience in digital acquisition within BFSI/NBFC/Fintech.
- Proven expertise in performance marketing campaigns and marketing analytics.
- Strong analytical skills with proficiency in digital analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.).
- Excellent leadership, communication, and stakeholder management abilities.
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