Associate Vice President - BTL Marketing - Bank/NBFC/FinTech Payments

Designation: Associate Vice President - BTL Marketing

Role: B2B Marketing - BTL Activities

Industry : Bank/NBFC/Fintech Payments

Preferred Industry: Manufacturing

Location - Pune

RESPONSIBILITIES:

Lead EFL's end-to-end BTL strategy, focusing on Demand generation, Partner enablement, Large-scale events, Market Activations, and Channel programs that deliver measurable revenue outcomes.

Your Responsibilities will include :

- Designing and executing integrated BTL programs aligned with the sales funnel

- Leading and scaling a high-performing BTL team

- Owning high-impact events, partnerships, and experiential marketing

- Driving ROI, pipeline contribution, and revenue influence through data-led marketing

- Collaborating closely with Sales and Product leadership to build a dominant market presence