Associate/Senior Associate - Marketing Automation/Leads Management

About the job

Position: Marketing Automation Leads Management Associate/Sr. Associate

Industry: Finance, Digital

Location: Bengaluru

Shift Time: 6PM to 2.45PM

Marketing Automation Leads Management Associate/Sr. Associate Job Description

- Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.

- Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.

- Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.

- Assess and recommend methods to optimize and streamline the lead process.

- Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.

- Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads

- Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.

- Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.

- Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors.

- Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.

- Determines and assigns sales qualified leads to the appropriate sales person.

- Assign other inquiries to appropriate department, or address feedback directly