Need Only Female candidates for this role.

- Candidate must understand business development and help in growing partners and expanding the overall network.

- Candidates from Good Startup companies will be preferred.

- Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.

- Experience in partner engagement or program management with proven ability to build programs from 0-1.

- Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.

- Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.

- High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.

- Map the Bus Operator Landscape & Identify Whitespace Opportunities

- Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem - emotionally, psychologically, and logically.

- Identify gaps and opportunities for operator-focused initiatives.

2. Develop Brand Strategy & Narrative

- Translate insights into compelling brand storytelling, messaging, and engagement formats.

- Ensure communication resonates authentically and strengthens operator trust and brand perception.

3. Design & Execute Engagement Initiatives

- Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).

- Test hypotheses to decide whether to kill, iterate, or scale initiatives.

- Build playbooks to ensure distinctive and consistent messaging across channels.

4. Drive Cross-Functional Execution & Project Management

- Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.

- Manage multiple projects, guide teams, and establish execution rituals to ensure -accountability and high-quality outcomes.

5. Optimize Engagement & Brand Impact

- Build structured frameworks to track initiative performance using relevant metrics.

- Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills:

- Degree in Business, Marketing, Management, or a related field.

- 1-2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.

- Experience building programs from 0-1, launching initiatives, and scaling engagement - programs.

- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.

- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers -and use metrics to optimize performance.

- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.