Associate Program Manager

Description:

Key Responsibilities:

- Map the Bus Operator Landscape & Identify Whitespace Opportunities: Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem emotionally, psychologically, and logically. Identify gaps and opportunities for operator-focused initiatives.

- Develop Brand Strategy & Narrative: Translate insights into compelling brand storytelling, messaging, and engagement formats. Ensure communication resonates authentically and strengthens operator trust and brand perception.

- Design & Execute Engagement Initiatives: Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid). Test hypotheses to decide whether to kill, iterate, or scale initiatives. Build playbooks to ensure distinctive and consistent messaging across channels.

- Drive Cross-Functional Execution & Project Management: Lead end-to-end implementation by coordinating with internal teams and external partners/agencies. Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.

- Optimize Engagement & Brand Impact: Build structured frameworks to track initiative performance using relevant metrics. Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills:

- Bachelors degree in Business, Marketing, Management, or a related field.

- 1-2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.

- Experience building programs from 01, launching initiatives, and scaling engagement programs.

- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.

- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.

- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.