Associate Performance Marketer - Funnel Analysis - D2C

Exeperience : 3-4 years

About the Role:

We are looking for a highly analytical and growth-focused Performance Marketing Specialist to drive customer acquisition, revenue growth, and marketing efficiency across digital channels.

This role offers end-to-end ownership of performance marketing initiatives, including campaign strategy, budget allocation, optimization, and growth planning. The ideal candidate is passionate about data-driven decision-making, understands the D2C growth playbook, and has a proven ability to scale paid campaigns while maintaining strong return on investment.

You will work closely with Creative, Content, Design, and Business teams to execute high-impact campaigns that contribute directly to business growth.

Key Responsibilities:

- Own growth and performance targets for assigned product categories and customer segments.

- Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant digital channels.

- Drive customer acquisition, revenue growth, and profitability through data-driven campaign management.

- Develop and implement channel-specific strategies to maximize performance and scale.

Campaign Optimization & Analytics:

- Monitor and optimize key performance metrics including CAC, ROAS, CTR, CVR, CPA, and customer lifetime value.

- Conduct audience segmentation, funnel analysis, remarketing initiatives, and conversion optimization programs.

- Design and execute A/B tests to improve campaign effectiveness and customer acquisition efficiency.

- Generate actionable insights from campaign data and recommend growth opportunities.

Budget Management & Forecasting:

- Develop monthly media plans and budget allocation strategies across channels.

- Forecast campaign outcomes, revenue impact, and acquisition targets.

- Ensure efficient spend utilization while achieving growth and profitability objectives.

- Track campaign performance against business goals and revenue targets.

Cross-Functional Collaboration:

- Partner with Creative, Content, Design, and Product teams to develop high-performing campaign assets.

- Provide performance insights to improve ad creatives, landing pages, and customer journeys.

- Collaborate with stakeholders to align marketing initiatives with broader business objectives.

- Support new product launches and growth initiatives through effective acquisition strategies.

Reporting & Strategic Insights:

- Prepare regular performance reports highlighting business impact, key learnings, and optimization opportunities.

- Analyze customer behavior, market trends, and competitor activities to inform marketing strategy.

- Stay updated on platform changes, industry best practices, and emerging growth opportunities.

Ideal Candidate:

- 1 - 3 years of hands-on experience in Performance Marketing, Growth Marketing, or Digital Acquisition roles.

- Proven experience managing paid advertising campaigns for D2C, E-commerce, Consumer, Wellness, Beauty, Lifestyle, or similar brands.

- Demonstrated ability to scale campaigns while maintaining strong efficiency metrics and business outcomes.

Core Skills:

- Strong expertise in Google Ads, Meta Ads Manager, and YouTube Advertising.

- Experience with Google Analytics, Google Tag Manager, Facebook Pixel, UTM tracking, and attribution frameworks.

- Strong understanding of customer acquisition funnels, conversion tracking, and performance optimization.

- Experience managing remarketing campaigns, dynamic ads, and audience targeting strategies.

- Advanced analytical skills with proficiency in Excel, Google Sheets, and performance reporting.

- Ability to manage budgets, forecast outcomes, and deliver against growth targets.

What You'll Bring:

- Strong ownership mindset with a focus on measurable business impact.

- Data-driven decision-making and problem-solving skills.

- Curiosity to experiment, learn, and continuously improve performance.

- Ability to thrive in a fast-paced and growth-oriented environment.

- Strong collaboration and stakeholder management capabilities.

Why Join Us:

- Opportunity to directly influence revenue growth and customer acquisition.

- High ownership role with measurable business impact.

- Collaborative, creative, and performance-driven culture.

- Exposure to fast-scaling D2C growth strategies and digital marketing innovation.

- Competitive compensation and strong career growth opportunities.