What You Will Do:

1. Campaign Management & Execution:

- Plan, launch, and manage performance marketing campaigns across: Google Search, Meta (Facebook/Instagram), TikTok, Snapchat, Taboola, and other native/display platforms.

- Own media budgets exceeding $100K/month, allocating spend efficiently across channels to maximize ROI.

- Set up and manage: Campaign structures, Audience targeting, Bid strategies, and Creative rotations.

- Drive CPA, CPL, and CPC goals.

- Monitor campaign performance daily and make real-time optimizations.

2. Creative & Landing Page Testing:

- Drive a rigorous A/B testing culture across: Static creatives, Video creatives, UGC creatives, and Carousel formats.

- Partner with creative teams (or external resources) to produce high-performing ad assets.

- Leverage landing page and CRO tools to run: A/B tests and Multivariate tests.

- Document learnings and create a playbook of winning creative and landing-page frameworks.

3. Optimization & Profitability:

- Analyze campaign performance continuously to identify inefficiencies and opportunities.

- Improve: CTR, CVR, CPA, and ROAS.

- Manage: Bid strategies, Audience segmentation, and Dayparting.

- Maintain positive unit economics across all managed spend.

4. Analytics & Reporting:

- Build dashboards and deliver weekly/monthly insights.

- Track: Spend, Impressions, CTR, CPA, CPL, ROAS, and Channel contribution margin.

- Conduct competitive and market analysis to identify new channel opportunities and emerging trends.

Requirements:

1. Experience Required:

- Managed $100K+ monthly spend across: Google, Meta, TikTok, Snapchat, and Taboola.

- 4- 7 years of hands-on performance marketing / paid media experience.

2. Industry & Funnel Knowledge:

- Proven track record optimizing campaigns to: CPA, CPL, and CPC.

- Strong understanding of: Compliance, Buyer behavior, and Funnel dynamics.

- Experience in: Financial Services, Health & Wellness, and Home Services.

3. Platforms & Measurement:

- Experience with: Google Analytics, Google Tag Manager (GTM), EverFlow, and HasOffers.

- Deep expertise in at least one major advertising platform.

4. Data & Analytics Skills:

- Advanced Excel / Google Sheets and comfortable handling large datasets.

- Preferred: SQL, Tableau, Looker, and Datadog.

- Experience with landing page testing tools such as: Unbounce and VWO.

5. Tracking, Attribution & Experimentation:

- Experience with: Experimentation frameworks, Dashboarding, Pixel implementation, UTM tracking, and Conversion setup.

6. Creative & AI Tooling:

- Ability to iterate and scale performance creatives.

- Hands-on use of AI tools such as: Runway, Midjourney, and ElevenLabs.

Benefits:

1. Our Culture:

- Work Life: Flexible work hours, Flexible leaves, Salary advance, Maternity/Paternity benefits, Adoption assistance, Butler, Breakout Rooms, Team off-sites, Celebrations, Pool tables, and Foosball tables.

2. Beyond Work:

- Gift vouchers, Fully equipped gym, Kindles, Education sponsorship programs, Insurance benefits for employee & family, and Interest-free loans.