Associate - Market Research - Consumer Durable Lending

Description:

Role Overview:

We are looking for a Marketing Research Associate to support the Design Thinking team in developing customer-centric lending products and experiences within the consumer durable financing segment in India. The role focuses on generating deep customer and market insights to improve product design, credit propositions, and customer journeys.

Key Responsibilities:

- Design and execute primary and secondary market research across customers, dealers, and partners

- Conduct qualitative and quantitative research including interviews, focus groups, surveys, and field research

- Analyze customer behavior and financing decision drivers

- Identify barriers in customer journeys such as documentation complexity, trust issues, and credit perception

- Translate research findings into insights, customer personas, and journey maps

- Support concept testing, pilot studies, and A/B testing for new lending products and experiences

- Collaborate with product, credit, marketing, and business teams to implement research insights

- Prepare research reports and presentations for internal stakeholders

Key Requirements:

- Up to 8 years of experience in market research (primary & secondary)

- Experience in consumer behavior and purchase journey research

- Strong qualitative research skills with basic quantitative understanding

- Ability to synthesize research findings into actionable insights

- Familiarity with design thinking or human-centered design approaches

- Strong communication and presentation skills

- Proficiency in Excel, PowerPoint, and survey tools (e.g., Qualtrics, SurveyMonkey)

Preferred Background:

- Experience in retail, banking, fintech, or consulting environments is preferred.