Associate Manager - Performance Marketing - Growth Team - B2C Product Firm

Role & Responsibilities

We are looking for a data-driven, results-oriented Associate Manager - Performance Marketing to join our Growth team. You will be responsible for designing and executing lead generation campaigns across digital platforms, with a specific focus on lead capture through web-based lead forms - with no app download required.

Key Responsibilities:

- Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).

- Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).

- Run A/B tests on creatives, landing pages, and form flows to maximize conversion rates.

- Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.

- Track, analyze, and report campaign performance metrics to drive continuous improvement.

- Identify new opportunities and trends in performance marketing to scale lead acquisition.

Ideal Candidate

- 3-7 years of hands-on experience in performance marketing, ideally in a B2C tech or consumer internet company.

- Proven experience running lead generation campaigns using platforms like Facebook/Instagram Lead Ads, Google Lead Forms, etc.

- Strong understanding of user funnels, conversion tracking, and performance metrics.

- Ability to interpret data and derive actionable insights using tools like Google Analytics, Excel, etc.

- Experience with tools like Meta Ads Manager, Google Ads, and other performance marketing platforms.

- Excellent communication, collaboration, and project management skills.

Preferred:

- Experience working in a product or subscription-based company.

- Exposure to CPL (Cost per Lead) optimization.

- Familiarity with regional language campaigns (a plus, not mandatory