Description:

Job Title: Associate Manager Digital Marketing

Location: JP Nagar, Bengaluru (On-Site Role)

Preferred: Immediate Joiners

Employment Type: Full-Time

About SkilloVilla:

SkilloVilla is on a mission to bridge the gap between education and employability.

We empower students and professionals with industry-relevant skills, enabling them to build successful careers through personalized learning paths, top-notch mentorship, and access to real-world projects. As we continue to grow, we're looking for a passionate and performance-driven Associate Manager Digital Marketing to join our dynamic team.

Our Founding Team:

- Ronak Agrawal (CEO): IIT Delhi, Ex-Business Head, Cuemath

- Rajat Agrawal (CTO): IIIT Hyderabad, Ex-Tech Lead, Swiggy

- Deepak Kharol (COO): IIT Delhi, Ex-Sr. Growth Manager, Swiggy

Role Overview:

As an Associate Manager Digital Marketing, you will play a key role in driving the growth of our digital presence, performance marketing initiatives, and customer acquisition funnels. You will work closely with cross-functional teams to execute and optimize digital campaigns that increase brand awareness, generate leads, and convert prospects into learners.

Key Responsibilities:

- Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.)

- Drive performance marketing initiatives with a strong focus on ROI and CAC

- Manage SEO/SEM, email marketing, paid media, remarketing, and affiliate campaigns

- Monitor, analyse, and report on campaign performance metrics, providing actionable insights

- Collaborate with content, design, product, and tech teams to create compelling campaign assets and landing pages

- Conduct A/B testing and conversion rate optimization across funnels and ads

- Identify trends, tools, and emerging platforms to enhance marketing efforts

- Manage digital marketing budgets and ensure cost-effective strategies

- Support organic growth efforts including influencer partnerships and community engagement

Requirements:

- 2 - 4 years of experience in digital marketing, preferably in a high-growth startup or edtech company

- Strong hands-on experience with Google Ads, Meta Ads, SEO tools and analytics platforms

- Proven track record in running high-ROI paid campaigns and growth experiments

- Data-driven mindset with strong analytical skills

- Strong understanding of creative overhaul

- Excellent communication and project management skills

- Ability to work in a fast-paced, agile environment

- Knowledge of marketing automation tools is a plus

Why Join Us?

1. Growth & Recognition Fast-track your career in a rapidly growing ed-tech startup with leadership opportunities.

2. Innovative Work Culture Thrive in a dynamic, collaborative, and flexible work environment that values creativity and ownership.

3. Part-Owner of the Company ESOPs offered on performance based as a loyalty benefit.

Our Culture:

1. Innovators at Heart We constantly explore new ways to solve real problems.

2. Fast Executioners We move quickly and efficiently in everything we do.

3. Ownership Mindset Every individual owns their outcomes and drives impact.

4. Customer-Centric Approach Learners are at the core of every decision we make.

5. Open & Fun Work Environment We value transparency, collaboration, and a youthful vib