Associate Key Account Manager - Modern Trade - FMCG

PURPOSE OF THE ROLE :

Manage national key accounts within the modern trade channel with an aim to drive volume, revenue, market share and profitability.

KEY RESPONSIBILITIES:

1. Account Management:

- Drive sales targets in the respective national Key accounts to deliver business as per plan.

- Recommend account specific interventions to maximize shelf space, product placement, and assortment to support sales growth and category objectives.

- Execute growth, customer development plans, and market expansion plans by partnering with CD and CM teams.

- Ensure hygiene checks pertaining to price, promotions, placements, and visibility in the channel to ensure brand repute and maximize sales.

- Track and monitor adherence to TOT as agreed and flag or solve for deviations if any.

2. Account Servicing and Hygiene:

- Drive on time receipt of NOCs, receivables, transaction success, and invoice clearance in conjunction with accounts team.

- Drive grievance resolution in case of escalations to ensure smooth, compliant and effective operations leading to overall business growth.

3. Promotional Activities Merchandising:

- Collaborate with the marketing team to design effective merchandising strategies to enhance product visibility and sales.

- Cascade the planned national customer marketing initiatives by NKAMs and Customer marketing manager to RKAMs for implementation at regional level.

KEY PERFORMANCE GOALS:

- Achievement of volume, revenue and market share across respective key accounts.

- Strong relationship with key accounts.

- Achievement of brand objectives (planogramming, visibility, share of shelf etc.) across respective national key accounts.

- On time grievance resolution.

- Adherence to commercial hygiene norms across national key accounts.