About the Company:

We are an early-stage snacks company out to revolutionize the space. The 4pm munch or a late-night crave, the packet you reach for between meals. Taste first, with the nutrition built in rather than bolted on.

The idea is simple: find the ingredients nobody has built with yet, or the forms nobody has built them in, and launch them. Find the white space, then build for it.

Founded by a Columbia University graduate and backed by a family office with a 25+ year track record. We are at the zero-to-one stage and looking to scale fast over the next 12 to 18 months.

Role Overview:

We are looking for someone young and energetic, quick to learn and quicker to unlearn, who cares about Indian snacking and believes there is a real dent to be made in the snacks space.

This is the person who works out what we should build, for whom, and why anyone would choose us.

You will sit next to the founder, take on the biggest questions, and do the primary and secondary research it takes to answer them. One week that means a category strategy and a competitive teardown. The next it means a launch narrative, a pricing benchmarking exercise, an investor deck, or a morning in a dark store watching how people actually shop.

What You Will Deliver:

- The research nobody else will do. Deep primary and secondary work, not just reports and decks. Call people, work your network, get on the phone with distributors, category managers and founders, and find the things that are not online. Know the difference between volume and signal, kill your own analysis when it stops leading anywhere, and land a point of view rather than a summary.

- The consumer. Understand why people buy what they buy. Build the picture of who we serve, what job our product does in their day, and what would bring them back. Every decision should trace to something real: data, a store aisle, a conversation.

- The white space and the positioning. Map the market, the competition, consumer behaviour, and the trends shaping food. Spot the ingredients, formats and occasions nobody has built for yet, and separate the real opportunities from the gaps that exist for a reason. Then land the positioning: the category, the space we own, who we are for, and the one reason someone picks us up and comes back.

- The roadmap and the go-to-market. Decide what we build next, who for, and in what order, sequenced by opportunity rather than by what is easy to make. Then the launch plan behind every SKU: channel mix, pricing story, the partners who get us there (distributors, marketplaces, quick commerce, agencies, creators), and the messaging growth, content and sales execute against.

- Fluent in the language of the business. Unit economics, price-pack architecture, gross margin, channel economics. Build the models, find the patterns, and know what a product has to cost and sell at to work. You have built models people made real decisions on.

- Whatever the week demands. You are the founders right hand. The investor and partner narratives, the decks, the models, the competitive views, all at a high bar and at speed.

Who You Are:

- 3 to 5 years reading a market and positioning something to win. A founders office experience, or a standout generalist at a high-growth consumer or FMCG startup, or experience in VC in the food space.

- Extremely fluent with AI, and you build with it. Driver-based models, sensitivity tables, stress tests. Category pricing scraped into a price-pack map. Dashboards that give visibility without anyone asking for an update. Reviews, transcripts, and calls turned into why people buy. Recurring work automated away. You have done this before. You know where the tools fail, and you check what matters by hand.

- A genuine team player. Friendly and easy to talk to. Building relationships across stakeholders: founders, investors, agencies, manufacturers, channel partners, and more.

- Nimble and low ego. Board deck, pricing sheet, store aisle, calendar management, same day.

- Hungry to build from zero. Energised by a blank page, and ready for the long days a founding team asks for.

Education:

- B. Tech, B. Com, B. Com (Hons), CA, CFA, or equivalent, from a strong institution.

- An MBA is an advantage.