Associate Director - SEO - Internet/Education

SEO (Associate Director)

Job Designation : SEO (Associate Director)

Job Responsibility :

- Lead the SEO for the entire website and app : Paid Courses, Content, SkillUp (freecourses initiative), Community pages, and ASO

- Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting, and resource forecasting

- Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives

- Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations, and implementing the same.

- Collaborating with web developers (tech team) and product team to ensure the necessary technical architecture is in place

- Coordinate with product team for any website redesign initiatives or new product launches

- Work closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials, and ebooks

Requirement :

- 6-10 years of experience in SEO

- Demonstrated experience of managing SEO for both product and content pages

- A proven track record in successfully designing and delivery of SEO plans and strategies in fast-paced businesses

- Proficient in tools like Ahrefs, SimilarWeb, SEMrush, Tableau, ScreamingFrog, Google Search Console, web analytics platforms such as Google Analytics, and log monitoring tools like SumoLogic, KeyLime ToolBox

- Basic understanding of HTML, CSS, and Javascript