SEO (Associate Director)
Job Designation : SEO (Associate Director)
Job Responsibility :- Lead the SEO for the entire website and app : Paid Courses, Content, SkillUp (freecourses initiative), Community pages, and ASO
- Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning, budgeting, and resource forecasting
- Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives
- Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations, and implementing the same.
- Collaborating with web developers (tech team) and product team to ensure the necessary technical architecture is in place
- Coordinate with product team for any website redesign initiatives or new product launches
- Work closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials, and ebooks
Requirement :
- 6-10 years of experience in SEO
- Demonstrated experience of managing SEO for both product and content pages
- A proven track record in successfully designing and delivery of SEO plans and strategies in fast-paced businesses
- Proficient in tools like Ahrefs, SimilarWeb, SEMrush, Tableau, ScreamingFrog, Google Search Console, web analytics platforms such as Google Analytics, and log monitoring tools like SumoLogic, KeyLime ToolBox
- Basic understanding of HTML, CSS, and Javascript