Associate Director - Search Engine Optimization

About the role:

We are looking for a talented Associate Director of SEO and Content Marketing

In this role, you will have the opportunity to leverage your expertise to drive, shape and implement highly ambitious SEO strategies and boost organic traffic to our site. Organic search results and SEO form a critical part of our business and marketing strategy, and drives highly relevant traffic from across the globe.-

You will also have the opportunity to define ambitious KPI-driven goals, manage and build a high-performance team, collaborate with multiple internal stakeholders, and leverage engineering resources to implement your strategies.

The right candidate will be self-motivated and always go the extra mile to deliver.

Key responsibilities:

- Completely own and implement strategic on-and off-page SEO and content marketing strategies, that drives significant traffic.

- Developing, tracking, and monitoring SEO targets, including KPIs and OKRs, in alignment with business strategy.

- Leading and building a rockstar team, that gets the job done at any cost.

- Cooperating with internal stakeholders across marketing and engineering teams, as and when required.

- Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO

Hard skills we are looking for:

- Prior experience (ideally 8-12 years) in building scalable demand channels through SEO and content marketing.

- Expertise in Keyword Research, Competitor benchmarking along with A/B testing, on-page and off-page optimization techniques

- Deep knowledge of relevant tools such as Google Search Console, SEMRush, Ahrefs, HubSpot etc. with good understanding of marketplace businesses.

Soft skills we are looking for:

- High Ownership (taking complete responsibility for the growth via the respective channels)

- Ability to multi-task, work in a fast-paced start-up environment, and get-things-done

- Creative outlook and an eye for detail

- Super Iterative (being able to do 1000s of experiments, and figure out what works best)

- Excellent analytical skills

- Right mix of data-driven and intuition-based approach.

- User Empathy (knows the pulse of the user)