Position: Associate Director

Reporting to: Group Director

Job Description:

- Lead the development and execution of regional sales and business growth strategies to achieve revenue targets, profitability objectives, and market share expansion across the MENA region.

- Drive strategic business planning through market intelligence, competitive analysis, and identification of emerging trends and growth opportunities.

- Oversee the evaluation, selection, and market positioning of assigned eyewear brands and collections to maximize commercial potential.

- Establish and implement distribution strategies to ensure optimal brand presence across key retail channels while safeguarding brand equity and positioning.

- Build, mentor, and lead high-performing sales teams, fostering a culture of accountability, collaboration, and results-driven performance.

- Develop and maintain strategic relationships with brand principals, key accounts, retailers, and other business partners.

- Identify and negotiate new business opportunities, partnerships, and expansion initiatives to accelerate growth.

- Ensure effective inventory planning and stock management across assigned territories to support sales objectives and minimize supply disruptions.

- Direct visual merchandising initiatives in alignment with brand principals' guidelines and oversee execution of promotional campaigns across key retail locations.

- Lead negotiations to secure premium retail visibility, dedicated brand spaces, window displays, and other high-impact promotional opportunities.

- Monitor sales performance, market dynamics, and customer trends, providing strategic recommendations to optimize business performance.

- Prepare and present business reviews, sales forecasts, market analysis, and strategic reports to senior management and brand partners.

- Collaborate closely with marketing, brand management, retail operations, warehousing, logistics, and finance teams to ensure alignment of commercial objectives and business priorities.

- Lead product knowledge, brand, and sales training initiatives for retail teams and key stakeholders to enhance brand advocacy and customer engagement.

- Ensure adherence to company policies, commercial governance standards, and brand principal requirements across all markets.

Candidate Profile:

- Bachelor's Degree or Postgraduate Qualification in Marketing, Business Administration, or a related discipline; MBA preferred.

- Arabic language proficiency (spoken and written) is highly preferred.

- Minimum 10 - 15 years of sales, distribution, or commercial management experience within the GCC region, with at least 5 years in a senior leadership role.

- Experience within the eyewear, luxury, fashion, FMCG, or consumer goods sectors is preferred.

- Proven track record of delivering sustainable revenue growth, market expansion, and strategic account development.

- Strong leadership, people management, and stakeholder engagement capabilities.

- Excellent commercial acumen, negotiation, presentation, and communication skills.

- Demonstrated ability to build strategic partnerships and manage relationships with international brand principals.

- Strong analytical and financial planning skills with experience managing budgets, forecasts, and performance metrics.

- Valid UAE Driving License.

- Willingness to travel extensively across MENA region.