Associate Director - P&L Owner - Quick/eCommerce/FMCG

Key Responsibilities

Category Ownership & Execution

- Own end-to-end category execution for Fruits & Vegetables/perishables.

- Take day-to-day category decisions that directly impact revenue, margins, waste, and availability.

- Drive category performance across our primary operating model (daily fleet to villages).

Merchandising & Pricing Execution

- Decide assortment and SKU mix (including what SKUs run on which days).

- Execute pricing decisions as part of category performance management.

- Drive category penetration and introduction of new products based on on-ground performance.

Procurement & Vendor Management

- Own procurement execution for the category.

- Design and run hyperlocal, region-specific sourcing strategies (district/geography driven).

- Manage vendor relationships and sourcing outcomes for perishables.

- Balance BAU procurement with region-specific differentiation strategies.

Channel Partner Enablement

- Drive channel partner engagement and training from a category perspective.

- Ensure category execution aligns with the operating realities of ~1500 carts and ~2500 channel partners.

Business Ownership

- Own category-level P&L, managing both vendor-side and customer-side levers.

- Work closely with analytics counterparts to translate insights into execution.

Candidate Profile

Experience: Strong preference for 4-5 years total experience

Domain: Core F&V / F&B experience is mandatory.

Backgrounds that can fit:

Category roles in FMCG with strong F&V exposure.

Modern trade setups with hands-on F&V category execution.

Comfortable with ambiguity, field work, and non-traditional operating models.