Associate Director - Marketing - IT

Description: We are hiring a high-impact Senior Manager / Associate Director Marketing to lead end-to-end execution of our global marketing strategy. This role owns brand building, digital marketing, content creation, demand generation, events, and partner/channel marketing across India and international markets.

You will work closely with leadership, sales, and pre-sales teams to build a predictable and scalable marketing engine for managed IT and cybersecurity services.

Key Responsibilities:

Marketing Strategy & Planning:

- Convert business goals into actionable annual and quarterly marketing plans.

- Lead brand positioning and solution-led campaigns across priority markets.

Demand Generation & Pipeline Growth:

- Build and optimize demand generation engines delivering high-quality MQLs/SQLs.

- Work closely with sales on funnel conversions, lead scoring, and handover processes.

Digital Marketing:

- Own SEO/SEM, social media, paid marketing, email automation, website performance, and analytics.

- Ensure consistent brand and experience across all digital touchpoints.

Content & Thought Leadership:

- Develop high-impact content: case studies, whitepapers, blogs, eBooks, webinars, solution briefs.

- Craft messaging that resonates with CIO/CTO/CISO audiences and mid-market enterprises.

Partner & Channel Marketing:

- Coordinate joint marketing with technology partners and resellers.

- Create partner playbooks, co-branded materials, and co-marketing strategies.

Events, Webinars & Industry Engagement:

- Drive webinars, roundtables, and participation in cybersecurity and IT industry conferences.

- Build brand recall through strategic event presence.

Brand, Messaging & Sales Enablement:

- Maintain consistent messaging across collateral and digital assets.

- Support product/solution positioning across managed IT, managed security, SASE, compliance, wireless security, etc.

Analytics & Reporting:

- Track KPIs, campaign performance and ROI.

- Present insights and recommendations to leadership to refine strategy.

Must-Have Qualifications:

- 8+ years of experience in B2B technology marketing.

- Strong exposure to IT services / cybersecurity / SaaS / managed services.

- Hands-on experience in demand generation, digital marketing, and content-driven GTM.

- Understanding of IT infrastructure, security, networking, and cloud solutions.

- Proven collaboration with sales to drive pipeline and revenue.

- Excellent storytelling, communication, and stakeholder management.

- Ability to thrive in a fast-paced, high-growth, multi-geography environment.

- Based in Bangalore or willing to relocate.

Preferred:

- Experience working with US + India teams.

- Exposure to partner/channel marketing in IT/Cybersecurity.