Associate Director - Marketing & Public Relations

Associate Director - Marketing & Public Relations

Description:

Our client is seeking a strategic and hands-on Associate Director Marketing & PR to help strengthen and scale our global brand and public presence. This role is ideal for a marketing leader who enjoys wearing multiple hats from strategy and storytelling to digital growth, media outreach, and team building.

Reporting to the Director of Marketing, the Associate Director will assess the organization's current marketing processes and structure, design a scalable long-term marketing strategy, and build an effective marketing organization to support growth in volunteers and fundraising. The role includes managing a small team of 23 members (employees, volunteers, and/or consultants) and working closely with internal teams, partners, and stakeholders across geographies.

Key Responsibilities

Marketing Strategy & Organizational Development

- Assess the current marketing structure, workflows, tools, and processes across global and local teams

- Recommend and implement an effective global marketing organizational structure aligned with Vibhas growth goals

- Develop a long-term marketing and PR strategy to strengthen global brand and visibility

- Define and document clear process flows for internal and external communications impacting marketing

- Ensure all existing marketing functions are streamlined, standardized, and scalable

Team Building & Leadership

- Identify, recruit, and onboard talent (employees, volunteers, consultants) to build the approved marketing organization

- Manage and mentor a small, distributed marketing team (23 members)

- Foster strong collaboration with other organizational portfolios, partners, volunteers, donors, and stakeholders

Brand, Content & Communications

- Oversee content creation and curation across multiple sources, including project partner reports and local action centers

- Guide storytelling around project success stories, volunteer recognition, donor and partner highlights, and events

- Ensure consistent brand voice and messaging across the organization's National and local action center platforms

- Manage long-form content such as newsletters, press reports, LinkedIn articles, and email campaigns

Digital Marketing & PR

- Oversee the organization's presence across social media platforms including Facebook, Instagram, and LinkedIn

- Manage the national website and blog, ensuring timely updates and relevant content

- Support national and local fundraising campaigns with integrated marketing and PR efforts

- Oversee development of digital and print collateral for fundraising and engagement events

- Lead or support media outreach and public relations initiatives to increase visibility

Analytics, Reporting & Impact

- Collect and analyze analytics from social media, digital campaigns, website traffic, and fundraising efforts

- Provide regular insights and reports to executive leadership to inform decision-making

- Use data to refine strategy and improve marketing effectiveness

Goals & Outcomes

- Increase overall digital reach by 30 to 40% across social and web channels

- Grow social media followers by 25%+ year-over-year with consistent engagement

- Improve engagement rate by 20%+ across priority platforms

- Publish 2 to 4 high-quality content pieces per month (blogs, stories, videos, or campaigns)

- Secure 12 to 20 media mentions annually across print, digital, or broadcast platforms

- Pitch at least 3 to 5 relevant media stories per month with a clear tracking process

- Build and maintain a media database of 100+ relevant journalists/outlets

- Generate 10 to 15 high-quality backlinks per year from credible media and publications

Qualifications & Experience

- 7 to 10+ years of experience in marketing, communications, or public relations (nonprofit experience strongly preferred)

- Proven experience developing and executing integrated marketing strategies

- Strong digital marketing, content strategy, and social media expertise

- Experience building or restructuring teams and processes

- Excellent written, verbal, and storytelling skills

- Data-driven mindset with experience using analytics to guide strategy

- Comfort working in a fast-paced, mission-driven, and volunteer-powered organization