We're looking for a full-time Associate - Marketing & PR to help build organizations global brand and public presence. This role is ideal for someone who enjoys wearing multiple hats - from content and digital growth to media outreach and storytelling.

You will work closely with teams across India, the US, and other regions to increase organizations visibility, attract volunteers, and engage donors worldwide. You will be managing a small team of 2-3 members/(employees, volunteers or consultants) to ensure that the goals are met.

What You'll Do

Marketing & Brand Building

- Help shape and execute global marketing strategy

- Create compelling content that communicates impact, purpose, and credibility

- Ensure a consistent, modern brand voice across all platforms

Digital & Growth Marketing

- Own execution of social media across platforms (LinkedIn, Instagram, Facebook, X, etc.)

- Support website updates, email campaigns, and digital outreach

- Track performance metrics and optimize campaigns for reach and engagement

- Support Vibha local action centers with collaterals and branded material, establish social media structure to disseminate Vibha global content on AC pages and provide direction with fundraising campaigns.

Public Relations & Media Outreach

- Increase Vibha's presence in news and media through proactive PR efforts

- Identify and pitch stories to relevant media outlets, journalists, and digital publications

- Draft press releases, media pitches, and thought leadership content

- Build and maintain a media contact database across geographies

- Support leadership and program teams with media-ready narratives and talking points

Volunteer & Donor Growth

- Design campaigns to attract and onboard volunteers globally

- Support donor engagement through storytelling, impact updates, and fundraising

campaigns

- Collaborate with fundraising teams to amplify campaigns and events

Startup-Style Collaboration

- Work cross-functionally with program, fundraising, and regional teams

- Support global events, virtual campaigns, and partnerships

- Take end-to-end ownership of marketing and PR initiatives - from idea to execution

What We're Looking For

- 8+ years of experience in marketing, communications, PR, or digital media

- Strong writing, storytelling, and media-pitching skills

- Experience engaging with journalists, media outlets, or PR agencies is a plus

- Hands-on experience with social media, content creation, and basic analytics

- Comfort working in a fast-paced, evolving environment with high ownership

- Familiarity with tools like Canva, Google Analytics, media databases, or email marketing tools

- Passion for social impact and alignment with organizations mission

Marketing & Digital KPIs (6-12 months)

- Increase overall digital reach by 30-40% across social and web channels

- Grow social media followers by 25%+ year-over-year with consistent engagement

- Improve engagement rate by 20%+ across priority platforms

- Publish 2-4 high-quality content pieces per month (blogs, stories, videos, or

campaigns)

PR & Media KPIs

- Secure 12-20 media mentions annually across print, digital, or broadcast platforms

- Pitch at least 3-5 relevant media stories per month with a clear tracking process

- Build and maintain a media database of 100+ relevant journalists/outlets

- Generate 10-15 high-quality backlinks per year from credible media and publications

Volunteer & Donor Growth KPIs

- Support a 20% increase in volunteer inquiries or sign-ups year-over-year

- Contribute to improved donor engagement metrics (email open rates, click-throughs, campaign participation)

- Support successful promotion of key fundraising campaigns and global events

Execution & Ownership KPIs

- Own and deliver marketing/PR initiatives end-to-end with minimal supervision

- Meet campaign timelines and deliverables consistently

- Provide monthly performance reports and insights to stakeholders