Associate Director - Hyperlocal Demand - Quick Commerce

Associate Director - Hyperlocal Demand

Job Description :

We are looking for an experienced Associate Director Hyperlocal Demand to lead customer acquisition, retention, and engagement strategies. The role requires driving demand generation initiatives, managing cross-functional collaboration, optimizing marketing performance, and delivering business growth through data-driven decision-making.

Key Responsibilities :

- Develop and execute demand generation strategies to drive qualified leads and business growth.

- Design and implement customer acquisition, retention, and engagement programs.

- Collaborate with cross-functional teams to identify target segments and create impactful campaigns.

- Manage integrated marketing initiatives across digital, partnerships, events, and other channels.

- Analyze campaign performance, customer behavior, and business metrics to improve ROI.

- Own demand forecasting, budget planning, and resource allocation.

- Drive Hyperlocal business growth initiatives and maximize channel performance.

- Partner with sales and business teams to align growth objectives and improve conversion rates.

- Monitor industry trends and implement best practices to improve demand generation effectiveness.

- Ensure achievement of revenue targets and key business KPIs.

Mandatory Requirements :

- 7 - 12 years of experience in Demand Generation, Growth Marketing, Hyperlocal Marketing, Merchandising, or related functions.

- Hands-on experience in E-commerce or Quick Commerce environments.

- Strong analytical and problem-solving skills.

- Experience managing large-scale customer acquisition and engagement campaigns.

- Proven track record of achieving revenue and growth targets.

- Strong stakeholder management and leadership skills.