Associate Director - Hyperlocal Demand

Roles & Responsibilities :

1. Lead the development and implementation of demand generation strategies to drive qualified leads and opportunities.

2. Collaborate with cross-functional teams to define target market segments and develop tailored messaging and campaigns.

3. Oversee the planning and execution of integrated marketing programs across various channels, including digital, events, and partnerships.

4. Analyze campaign performance metrics and provide insights to optimize conversion rates and overall ROI.

5. Manage budget allocation and forecasting for demand generation programs, ensuring optimal resource utilization.

6. Stay abreast of industry trends and best practices in demand generation to enhance campaign effectiveness.

7. Build and nurture relationships with key stakeholders, including sales teams, to drive alignment and feedback loop for continuous improvement.

8. Develop Hyperlocal customer acquisition, retention, engagement strategies & drive execution.

9. Maximise all channels to meet short term & long term business goals.

Qualifications & Experience :

1. Master's degree in Marketing, Business, or related field.

2. Proven experience in demand generation, Quick Comm/E Comm handson channels experience, merchandising or related roles.

3. Demonstrated leadership skills with the ability to drive cross-functional collaboration and influence outcomes.

4. Strong analytical skills with proficiency in data-driven decision-making.

5. Excellent communication and presentation abilities to effectively articulate strategies and results.

6. Experience with merchandising, marketing automation platforms and CRM systems is preferred.

7. A track record of meeting or exceeding revenue targets and KPIs.