Associate Director - Enterprise Marketing - BFSI/Consulting/Advisory

Role: Associate Director - Enterprise Marketing

Location: Mumbai

Role Summary:

Lead enterprise-wide marketing initiatives that strengthen the company's market position and support business growth. This role requires a strategic marketer who can translate business priorities into compelling marketing programs, influence senior stakeholders, and drive flawless execution with a high degree of ownership.

Key Expectations:

- Translate business priorities into high-impact enterprise marketing initiatives that strengthen market positioning and business outcomes.

- Lead end-to-end marketing programs from insight and ideation through planning, execution, and performance measurement.

- Develop compelling marketing narratives by connecting market trends, customer insights, and business objectives with minimal reliance on agencies.

- Drive execution excellence through strong program management, ensuring timely, high-quality delivery across multiple initiatives.

- Build trusted partnerships with senior stakeholders and collaborate across functions to align priorities and deliver impact.

- Operate with a hands-on, ownership mindset, balancing strategic thinking with disciplined execution in a fast-paced environment.

- Lead enterprise positioning and go-to-market initiatives, including thought leadership, sales enablement, and strategic client engagement programs that strengthen the company's market influence and support business growth.

Preferred Experience:

- 11 to 16 years of B2B marketing experience in knowledge-intensive industries such as financial services, research, consulting.

- Demonstrated success leading enterprise or cross-functional marketing initiatives from strategy through execution.

- Strong stakeholder management, strategic thinking, storytelling, and program management capabilities.

- MBA in Marketing, Communications, Brand Management, or a related field from a reputed institution.

- Experience leading Marketing & Communications for a matrixed, or multinational organization.