Associate Director/Director - Marketing - IIM/FMS/MDI/XLRI

Role Snapshot:

Lead Distribution Marketing to drive subscription revenue by partnering with affiliate partners across India. Develop annual marketing plans, manage marketing and media budgets, execute integrated marketing initiatives, support Linear TV, VAS and IPTV categories, and work closely with Distribution Leadership, Sales, Channel teams, and affiliate partners to deliver measurable business outcomes.

Key Requirements:

- MBA / PG from a Tier I institute (IIM/FMS/MDI/XLRI preferred)

- Experience developing Annual Operating Plans and marketing plans focused on revenue growth

- Strong ROI-driven approach to campaign execution and budget management

- Experience identifying and implementing marketing strategies for customer acquisition, retention, and win-back initiatives

- Experience executing integrated marketing campaigns across TV, Digital, Print, Radio, and OOH

- Ability to leverage technology, automation, and AI to address affiliate and consumer needs

- Experience managing and growing categories such as Linear TV, VAS, and IPTV

- Experience creating marketing partnerships and driving influencer and partner-led growth

- Experience handling publicity and communication for strategic distribution initiatives

- Strong analytical skills with the ability to interpret BARC data and convert insights into actionable marketing initiatives

- Experience defining campaign performance metrics and measuring marketing effectiveness

- Experience managing marketing and media budgets

- Strong media planning and growth marketing experience preferred

- Entrepreneurial mindset with the ability to create marketing solutions based on affiliate and business requirements