AD/Director- Marketing - B2B - Logistics infrastructure Sector About The Client: The company is building a platform to make logistics efficient in India and efficient logistics makes commerce efficient. They sell a software product to shippers (from all industries - steel companies, cement companies, CPG companies, E-commerce). And, they provide a marketplace platform to logistics service providers (Gati, DHL etc) and truckers. About the Role: - Gather a deep understanding of the social behavior and buying decisions of the Ideal Consumer Persona (Chief Supply Chain Officers, CEO's and Consultant who influences the CSCO & CEO Community); Chart out the events they attend, areas of interest etc. - Charting out an operating calendar of Industry events, CSCO forums, Roundtables to engage with the CSCO and Consultants - Partnering with agencies to operationalize the calendar - Experimenting with new marketing initiatives to enhance the Top of Funnel - Partnering closely with the Product Marketing Manager to develop customer use case stories and leverage the same to position FreightTiger as a Thought Leader in the space - Refine the client's B2B marketing strategy to achieve MQLs and SQLs that will help achieve the revenue targets - Develop and Own the Marketing budgets for own initiatives - Partner closely with the Sales team to optimize conversion of the leads - Build and manage Agency relationships to drive the Marketing initiatives Preferred qualifications: - 5-8 years of experience, with hands on B2B Marketing for software tools / technology products with an ACV of 100-150k USD - Should have critical experience in designing events, representing businesses in conferences & developing new Marketing initiatives

Mumbai

Associate Director/Director - B2B Marketing - Logistics Infrastructure Sector 

Job Description for Associate Director/Director - B2B Marketing - Logistics Infrastructure Sector  in xto10x in  Mumbai for (4-10) years of experience. Apply Now!