Description:

Job Title: Associate Director Digital Marketing

Location: Gurgaon, Haryana

Experience: 7-14 Years

Education: Tier-1 B-School / Premier Institute (Pedigree is a must)

Industry Preference: E-commerce, FMCG, Consumer Tech, or Performance Marketing-led D2C brands

About the Role:

We are looking for a high-performing Associate Director Digital Marketing to lead the digital growth and brand performance of our FMCG e-commerce business. This individual will be responsible for crafting data-driven marketing strategies that drive traffic, conversions, and long-term customer loyalty across digital channels.

The ideal candidate brings a blend of brand storytelling and performance marketing expertise, thrives in a fast-paced consumer environment, and has a proven record of delivering measurable business impact.

Key Responsibilities:

Strategic Leadership:

- Design and implement full-funnel digital marketing strategies to drive user acquisition, retention, and engagement.

- Align marketing initiatives with business goals growth, market share, and profitability.

Performance Marketing:

- Lead ROI-driven campaigns across Google, Meta, YouTube, Amazon, Flipkart, and emerging D2C channels.

- Manage large-scale media budgets, optimize CAC, ROAS, and LTV across platforms.

Brand & Content Strategy:

- Build and amplify the brands digital presence through creative storytelling, influencer marketing, and community engagement.

- Collaborate with internal brand, content, and creative teams to ensure consistent messaging across touchpoints.

Analytics & Insights:

- Leverage data and analytics tools to evaluate performance, identify growth opportunities, and optimize spend.

- Present insights to leadership with clear, actionable recommendations.

Team & Partner Management:

- Lead, mentor, and inspire a team of digital marketers, performance specialists, and content strategists.

- Manage external media, creative, and influencer agencies to deliver high-impact campaigns efficiently.

Key Requirements:

- 7-14 years of experience in digital marketing, preferably with E-commerce or FMCG / D2C consumer brands.

- Strong pedigree from a Tier-1 institute (IIM / ISB / XLRI / MDI / FMS / IIT or equivalent) mandatory.

- Proven experience in managing end-to-end digital campaigns across performance, social, and content channels.

- Deep understanding of consumer journeys, FMCG brand marketing, and e-commerce growth levers.

- Proficiency with analytics and marketing tools (GA4, Meta Ads Manager, Google Ads, CRM, and automation platforms).

- Strategic thinker with hands-on execution capability.

- Excellent leadership, communication, and cross-functional collaboration skills.

What We Offer:

- A leadership opportunity to drive digital growth for a fast-scaling FMCG e-commerce brand.

- Exposure to a high-impact, innovation-driven environment.

- Collaborative culture with autonomy to experiment and build.

- Competitive compensation with performance-based incentives.