Associate Director - Digital Marketing - Healthcare

Description:

InCommon is hiring on behalf of a US-based health-tech series A funded startup.

Experience: 6-8+ years.

Reports to: Associate Digital Marketing Director.

Location: Bengaluru (In-office).

About the Company:

Were a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve.

We combine primary, behavioral, and social care into one continuous experiencepowered by committed care teams, elegant technology, and evidence-based practice.

If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit.

What Youll Do:

Lead Campaigns & Channels:

- Own mailer and SMS campaigns tailored to patient segments.

- Develop and scale social media strategies (paid + organic).

- Oversee educational materials (print, digital, video).

- Manage branded welcome boxes for new patients.

Collaborate & Coordinate:

- Work closely with clinical, product, operations, and leadership teams.

- Manage vendors and agencies for campaigns and creative execution.

- Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report).

Drive Strategy & Performance:

- Plan, execute, and analyze campaigns across multiple channels.

- Report on KPIs and set up reporting processes for data-driven decisions.

- Test and explore new engagement strategies and marketing technologies.

What Were Looking For:

Required Skills & Experience:

- 6-8+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social,

print).

- Strong grasp of digital marketing tools, analytics, and segmentation.

- Exceptional project management and ability to juggle priorities.

- Leadership and communication skills; experience with onshore/offshore teams a plus.

- Data-driven mindset with creativity in execution.

- Healthcare or regulated industry experience preferred but not required.

Cultural Fit:

- Motivated by impacthelping underserved patients get high-quality, compassionate care.

- Thrives in fast-growing, mission-driven environments.

- Values collaboration and wants to grow within a talented team.