Who you are : A. A Brand Strategist with passion for brand building who has hands-on understanding of brand development and GTM B. A Brand Evangelist who will not only shape brands but has the drive to help scale and deliver on ambitious business metrics C. A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders D. Above all you should be Consumer First. Someone who can help distill and bring forth deep consumer insights to complex business problems. Core Responsibilities : A. Would contribute to the Brand Development, Positioning and Go-to-Market for various Category marketing initiatives. B. Would be the custodian of the brand as expressed for the respective categories, who will define and drive adherence to brand philosophy &amp; campaign design. Must haves : A. Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect B. Creative thinker with a passion for ideas and deep understanding of using digital and traditional channels as a means for brands to communicate with online audiences. C. Be comfortable with both creative and business dimensions of marketing D. Comfortable to strategize and execute large scale branding and marketing communication campaigns E. Think about brand beyond communication and develop a holistic brand experience from packaging to after sale service across consumer touch points F. Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships G. Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins H. Minimum 15+ years of experience in a core brand management profiles having managed a complete brand development lifecycle from brand development to GTM. Role Dimensions (Competencies) : 1.A) Creative Appreciation : Able to choose the winning creative among a group of ideas based of a mix of technical knowledge and intuition 1.B) Proposition Development : Is able to articulate the problem statement and create an effective proposition 1.C) Understanding Media Strategy &amp; Plans: Sources and selects optimal media platforms and determines the best combination of media to achieve the marketing campaign objectives 1.D) Research Orientation: Showcases problem oriented and critical thinking. Adapts a research based approach to problems and understands industry best practices 2.A) Customer Orientation - Puts the customer at the beginning, centre &amp; end of every decision 2.B) Data &amp; Analytics : Understands the business and the market and provides business intelligence that can be translated to actions 2.C) Managing Stakeholders : Forms, monitors and maintains constructive relationships with stakeholders by managing their expectations and moves the project/business towards its stated goals 2.D) Planning: The ability to think clearly and logically to understand the problem statement, provide solutions where relevant and share it with relevant stakeholders 2.E) Business Understanding : Demonstrates keenness and quickness in understanding business and macro trends affecting business - Candidates from premier institutes only

Bangalore

Associate Director - Brand Marketing - FMCG/Internet/Online - IIM/ISB/FMS/MDI 

Job Description for Associate Director - Brand Marketing - FMCG/Internet/Online - IIM/ISB/FMS/MDI  in RGF Recruit India Pvt Ltd in  Bangalore for (15-17) years of experience. Apply Now!