Associate Director - Brand Marketing

Description:

1. Strategic Brand Leadership:

- Own and evolve the brand strategy for the youth-focused fashion segment. Convert brand purpose into compelling narratives and experiences across all consumer touchpoints.

2. Integrated Campaign Management:

- Lead end-to-end 360 campaigns across ATL, BTL, digital, influencer, and experiential channels. Work closely with creative, media, and production partners to deliver breakthrough work.

3. Consumer & Market Intelligence:

- Decode youth culture, fashion trends, and consumer behavior through research, analytics, and social listening. Identify whitespace opportunities and use insights to guide brand decisions.

4. Business-Driven Brand Marketing:

- Drive traffic, conversions, and revenue growth through brand-led initiatives. Ensure all creative work ladders up to platform objectives and overall business performance.

5. Strategy & Analytics:

- Manage complexity across 50+ multi-category campaigns annually. Define clear marketing tasks, measure impact, and evaluate ROI using A/B testing and controlled market studies.

6. Cross-Functional Collaboration:

- Partner with product, category, performance marketing, and PR teams to ensure cohesive brand storytelling. Align internal stakeholders across messaging, goals, and timelines.

7. Brand Governance & Identity;

- Uphold brand guidelines, tone of voice, and design standards across all communication. Maintain consistency while enabling creative experimentation.

8. Performance & Impact Measurement:

- Define KPIs for brand health, campaign effectiveness, and consumer engagement. Track performance metrics and refine strategies based on insights.

9. Team Leadership & Mentorship:

- Lead and mentor a team of brand marketers and creatives. Foster a culture that values strategic thinking, innovation, and result-oriented execution.

Ideal Candidate Profile:

- 7-9 years of brand marketing experience, ideally in fashion, lifestyle, or youth-centric sectors.

- Strong FMCG or consumer-brand foundation with deep business understanding.

- Proven success in leading impactful brand campaigns and driving cultural relevance.

- Strategic thinker with excellent storytelling and creative judgment.

- Strong stakeholder management and cross-functional collaboration skills.

- Passion for fashion, pop culture, and digital-first consumer engagement.