Associate Director - Brand - Agrochemicals/FMCG

We're looking for a brand leader who wants to own that journey end-to-end. This isn't a corporate brand management role. It's a builder's role - for someone who gets equal energy from whiteboarding a market strategy and spending three days on-ground in a new territory making it real.

If you've launched or scaled a brand in agrochemicals, agri-inputs, or FMCG and felt the rush of watching market share move because of decisions you made, this is the role for you.

What You'll Own:

Brand & Portfolio Growth:

- Lead the full brand growth agenda for Atomgrid's agrochemicals portfolio - positioning, launches, expansion, and scale-up across target territories

- Translate market insights and customer understanding into sharp, differentiated brand strategy

Go-to-Market & Distribution:

- Design and execute GTM strategies that win in competitive, fragmented markets

- Build and deepen distribution networks; own the last mile with the same seriousness as the first

Commercial Performance:

- Own revenue, territory, and business performance metrics - with real accountability and real authority

- Track competitive moves, spot white spaces, and act on them faster than the market expects

Cross-functional Leadership:

- Work directly with sales, product, operations, and leadership - not as a support function, but as a co-owner of outcomes

- Drive strong stakeholder management across internal and external teams

Who You Are:

- 6-8 years of experience in agrochemicals, agri-inputs, or FMCG - with at least 2-3 years owning outcomes, not just contributing to them

- You've launched or scaled a brand with clear, demonstrable results - market share gained, geographies opened, distribution built

- You understand the realities of agri-markets: seasonal dynamics, dealer/distributor ecosystems, farmer behaviour - and know how to work within and around them

- P&L or revenue ownership experience is a strong plus

- Comfortable in ambiguity, energized by early-stage chaos, and capable of creating structure where none exists

- Extensive travel is part of this role - something you embrace, not just tolerate

- Strong problem-solving, decision-making, and stakeholder management skills